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arrow-up.png - Bing Images

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External link (backlink)

<div style="text-align: justify;"><br /><span class="notranslate"> <b>External link</b><br /> (called backlinks, incoming link, inbound link, inlink, inward link) - <br />this term is understood as external inbound links leading to that page <br />from another site.</span> <span class="notranslate"> The page where the link is placed to the linking page, and the page to which the link leads to a page of links.</span> <span class="notranslate"> Incoming External links are an effective tool in the process of positioning the page.</span> <span class="notranslate"><br /> The quantity and quality of incoming links with anchor texts of the <br />external factors influencing the increase page ranking, so-called <br />off-site activities.</span> <span class="notranslate"> The parameters relevant for the positioning of pages.</span> <span class="notranslate"> Inbound links play an important role in the positioning of websites.</span> <span class="notranslate"> To increase page rank in the search results of greatest importance have the following inbound links:</span><br /><br /><a name='more'></a> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> number - the more incoming links leading to the page, the higher it will appear in search results.</span> <span class="notranslate"><br /> Note, however, that the links should be posted on the pages of valuable<br /> services designed to give Internet users and with content of a similar <br />to the linked page.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> quality maintainable pages - pages maintainable quality parameters <br />affect the way inbound links and its position in the search results.</span> </li><br /></ul><br />

External link (backlink)

External link (called backlinks, incoming link, inbound link, inlink, inward link) - this term is understood as external inbound links leading to that page from another site. The page where the link…

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Link

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Link</b> (hyperlink, link, link, called <i>a hyperlink, the link)</i> - the active element (usually text or images), resulting in redirection to another page or object on the Internet.</span> </div><br /><br /><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Exterior links</b></span> <br /><br /><span class="notranslate"> In hypertexts, for example, the Internet, the hyperlink are marked in a different color (typically blue) and / or underlined.</span> <span class="notranslate"><br /> When you move the cursor on the link, the appearance may be changed <br />(for example, may appear to stress that was not there before).</span> <span class="notranslate"> Links that have been used often differ in color from those whom you have not yet opened (ie the result of a Google search.)</span><br /><br /><a name='more'></a> <br /><br /><br /><br /><span class="notranslate"> <b>Classification of hyperlinks</b></span> <br /><br /><span class="notranslate"> Division of links, because of the form:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Text.</span> <span class="notranslate"> Such links are divided in turn into a hyperlink with the website address and those of the texts zakowiczenia.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Graphics.</span> <span class="notranslate"> Due to the object to which links are provided are divided into: - Links to other web sites.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> References to elements within a specific page.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Hyperlinks to specific locations within the same document or web page.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Links to e-mail (mailto).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Links to documents on the FTP server.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Links to multimedia content.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> Distribution of links, depending on the location where the lead:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"><br /> The local (internal) - links to elements of the same document, the <br />service, the most common are the links between the main page and <br />sub-pages of one website.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Global (external) - links leading to any other objects outside the service.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> Because the state in which the links are can be divided into:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Links, after which there was not even pass (closed).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Active links (including links will remain in a very short period of time, when there is the process of opening).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Links, after which there was a transition (open).</span> </li><br /></ul><br />

Link

Link (hyperlink, link, link, called a hyperlink, the link) - the active element (usually text or images), resulting in redirection to another page or object on the Internet. Exterior links In hyper…

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Query Classification

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Query Classification</b> - list of queries into groups based on combining their features.</span> <span class="notranslate"><br /> Query into a search engine - ordered sequence of characters, usually in<br /> the form of verbal expression or association, describing an object or <br />phenomenon, introduced by the user to search for information about the <br />object or phenomenon.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Query Classification by purpose user</b></span> <br /><br /><span class="notranslate"> Depending on the goal that guided the creation of user queries, we can distinguish:</span><br /><br /><a name='more'></a> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Inquiries <b>information,</b><br /> which is relevant to the user only the end result in the form of the <br />information sought, but it does not matter where the information is <br />found.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Inquiries <b>navigation,</b> created to find the address of a particular resource containing the information.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Inquiries <b>transaction</b> created in order to purchase specific goods, services, etc.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Query classification due to their uniqueness</b></span> <br /><br /><span class="notranslate"> Inquiries can be separated because of how precisely are formulated:</span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Explicitly,</b> in which the information is sought specifically and clearly expressed (eg buy an apartment Kraków)</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Ambiguous,</b> which can be interpreted in several ways (eg, housing)</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Classification in terms of the length of query</b></span> <br /><br /><span class="notranslate"> You can find the information you are looking for a query consisting of a varying number of words:</span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Single-word.</b></span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Phrase</b> (dwusłowne, trzysłowne etc.).</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Classification by geography search</b></span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>In geography,</b> as the object of the search is related to one specific location (city, country, region, etc., for example, Krakow engraving).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Without geography.</b></span> <span class="notranslate"><br /> In this case, the user does not matter the position of the object, or <br />the object can not be assigned to a specific location (for example, a <br />query about downloading software).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>The default geography.</b></span> <span class="notranslate"> Location of object in this case is not referred to directly (for example, order a pizza).</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Classification by popularity</b></span> <br /><br /><span class="notranslate"> One of the most important positioning methods of classification queries.</span> <span class="notranslate"> Depending on the popularity of queries in search engines can be distinguished:</span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>The most popular</b> - most often placed on the search word in a particular subject.</span> <span class="notranslate"><br /> Due to the popularity of these questions, your hand on the key phrase <br />is relatively difficult and consumes a lot of time and money.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Unpopular</b> - rarely used query about a specific topic.</span> <span class="notranslate"> They are the easiest to positioning and high positions are achieved in a relatively short time.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Średniopopularne</b> - mark with a relatively high popularity.</span> <span class="notranslate"> Often used by the sensors.</span> <span class="notranslate"> It is difficult to determine the precise data on the number, specifying which group include this phrase.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"><br /> There are special algorithms that use an empirical method for <br />calculating the popularity phrases: create a database of all possible <br />queries for a topic, and then choose the one with a large majority in <br />number of queries and relate it to the top, is by far the least <br />frequently asked to unpopular, and others - to średniopopularnych.</span> <br /><br /><span class="notranslate"> <b>Query classification due to their competitiveness</b></span> <br /><br /><span class="notranslate"><br /> If the division requests for their popularity is based on user behavior<br /> statistics, the competitiveness of the query is determined by the <br />positioners on the basis of their use by competitors in the same <br />industry.</span> <span class="notranslate"><br /> Inquiries can be considered as highly competitive, if in search results<br /> based on them are shown links to the front pages of websites.</span> <span class="notranslate"> However, it is very competitive relative criterion.</span> <span class="notranslate"><br /> In assessing the competitive phrases are considered inbound links <br />(backlinks) with a key phrase in the anchor text leading to the <br />competition sites located in the top 10, and a level of confidence to <br />the parties in the top 10 for the phrases and their domains, the number <br />of unique pages and domains, which are arranged links to sites in the <br />top 10, their compliance thematic and other parameters.</span> <span class="notranslate"> On this basis, are highlighted phrase:</span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Highly competitive</b> - the positioning of such phrases is difficult and consumes a lot of time and resources.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Średniokonkurencyjne.</b></span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Niskokonkurencyjne.</b></span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>The types of search results, emerging under the influence of positioners</b></span> <br /><br /><span class="notranslate"><br /> In some cases, certain trends create conditions for the use of the <br />positioners same key phrases to position the different sites with <br />similar content.</span> <span class="notranslate"> Such phrases may affect <span class="wiki">your search results.</span></span> <span class="notranslate"><br /> For example, the commercialization of certain areas leads to the fact <br />that, in response to certain highly competitive term results are <br />obtained where the first pages appear only the stores.</span> <span class="notranslate"> In other cases, the effect of positioning factors may be smaller or absent altogether.</span> <span class="notranslate"> This largely depends on how the query is commercialized.</span> <span class="notranslate"> For example, for the query flowers appear in the results of both the stores and the website information and education.</span> <span class="notranslate"> However, for the query inflorescences, the results will definitely prevail information pages.</span> <span class="notranslate"> Because of this phenomenon, the search results are divided into:</span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Monotonous</b><br /> - showing for ambiguous queries where, because of the actions <br />pozycjonerskich, one type of response eliminated the other (eg, laptops <br />phrase).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Encyclopaedic</b> - also appear to ambiguous queries, but including all variants of possible answers (eg, flowers).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Natural</b><br /> - formed by the search for niskokonkurencyjnych phrases in a natural <br />way, without the interference of positioners (eg inflorescence).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>The results of the interim parties</b> - created in response to the phrase niskokonkurencyjne nietematycznych pages.</span> <span class="notranslate"> These are not the answers carrying useful information.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Query classification based on their form of construction</b></span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>The natural</b> question - are built in the form of interrogative sentence (eg How to download movies about vampires)</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Telegraphic</b><br /> request - created without including the - connections between words, <br />prepositions, etc. (for example, rent an apartment inexpensively).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Query <b>operators</b> - search engine allows for more accurate search, using special operators ("+, *, ~, etc.), allowing concretize query.</span> <span class="notranslate"> Google publishes on its website a list of operators in the browser.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Request <b>a quote.</b></span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Query classification because of the language</b></span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Request created in one language.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Request created in several languages.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Request a specific language, but with errors.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Request formulated in different languages ​​with words having the same meaning in these languages.</span> </li><br /></ul><br />

Query Classification

Query Classification - list of queries into groups based on combining their features. Query into a search engine - ordered sequence of characters, usually in the form of verbal expression or associa…

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Site visits

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Site visits</b> - the number of site visitors within the specified period.</span> <span class="notranslate"> Most of the statistics are collected data for the day or month.</span> <span class="notranslate"> Search engines take into account the frequency of visits site of deploying it in the ranking of search results.</span> <span class="notranslate"><br /> To properly determine the frequency of visits, you must take into <br />account the number of unique visitors and the number of visited pages.</span> <span class="notranslate"> The unique user is determined based on IP address.</span> <span class="notranslate"> The session is considered new if, since the last entry passed a minimum of 15 minutes.</span> <span class="notranslate"> This term plays a significant role in the process of positioning.</span> <span class="notranslate"> The activities of the positioner should be directed precisely on this page to attract users - they will be more, the better.</span> </div><br /><br /><br /><span class="notranslate"> <b>Sources traffic</b></span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"> Users are brought to a page with various corners of the world wide web.</span> <span class="notranslate"> But how exactly are this way?</span> <span class="notranslate"> For the positioner or the site owner are important sources of traffic, that is, for example:</span> <br /><br /><ul><br /><li> <span class="notranslate"> search engine (SEO campaigns);</span> </li><br /><li> <span class="notranslate"> social networks (SMO campaigns);</span> </li><br /><li> <span class="notranslate"> direct advertising campaigns (contextual advertising, banners, teasers, Leads, etc.);</span> </li><br /><li> <span class="notranslate"> organic movement - input from the search results page, with the exception of inputs by sponsored links;</span> </li><br /><li> <span class="notranslate"> organic movement type type-in ​​- direct enter the URL in the address line in the search input or bookmarks;</span> </li><br /><li> <span class="notranslate"> move the links from other sites;</span> </li><br /><li> <span class="notranslate"> the entry of a mailing</span> </li><br /></ul><br /><span class="notranslate"> Traffic can be both intentional and accidental.</span> <span class="notranslate"> The activities of the positioner should be directed to this site in order to attract the target audience.</span> <span class="notranslate"> Purposeful movement attests to the effectiveness of positioning.</span> <span class="notranslate"> Each service has specific thematic approach and is focused on its public.</span> <span class="notranslate"> Measure the quality of the positioner can move through special counters.</span> <span class="notranslate"><br /> The service counter is the logging of activity of visitors, their <br />regional affiliation, traffic sources, new and re-enter the site, the <br />depth meter etc. They are, for example, Google Analitics.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Traffic Monetization</b></span> <br /><br /><span class="notranslate"> Movement can be a source of revenue website.</span> <span class="notranslate"> Monetization may be direct or indirect.</span> <br /><br /><ul><br /><li> <span class="notranslate"> Direct monetization is typical for commercial projects, selling goods and services.</span> <span class="notranslate"> Visitors by buying something on the site, give the owner direct income.</span> </li><br /><li> <span class="notranslate"> Indirect monetization by selling traffic through numerous affiliate programs.</span> <span class="notranslate"><br /> Scheme is simple: on the high visibility advertising and deployed the <br />site owner receives from the advertiser a fee for the views or go after <br />it, this way of redirecting your traffic to advertisers' sites, the <br />website owner earns income.</span> </li><br /></ul><br /><span class="notranslate"> You monetization schemes are:</span> <br /><br /><ul><br /><li> <span class="notranslate"> fee-per-click (PPC)</span> </li><br /><li> <span class="notranslate"> charge per impression (CPM)</span> </li><br /><li> <span class="notranslate"> fee of action (CPA), under which highlighted a fee for the sale (CPS) fee s lead (CPL).</span> </li><br /></ul><br />

Site visits

Site visits - the number of site visitors within the specified period. Most of the statistics are collected data for the day or month. Search engines take into account the frequency of visits site …

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Nofollow

<span class="notranslate"> <b>Nofollow</b> - the attribute most often used in two situations:</span> <br /><br /><ul><br /><br /><li> <span class="notranslate"> In a meta robots tag, where on the page enters the need to prevent indexing by search engines all on the Inca.</span> <span class="notranslate"> Be careful when you use this attribute to accidentally exclude from indexing important pages of your site.</span> </li><br /><li> <span class="notranslate"> The text of the document as an attribute of the hyperlink.</span> <span class="notranslate"> In this case, turn off the indexing is one particular link.<a name='more'></a></span> </li><br /></ul><br /><span class="notranslate"><br /> In most cases, links are turned off by using the nofollow attribute for<br /> the party lost no reputation in the eyes of search engines, because <br />each outgoing link from the site reduces its value.</span> <span class="notranslate"><br /> Therefore, use nofollow, if the published material, it is necessary to <br />refer to another Web resource, and you do not want to give a foreign <br />service of your site.</span>

Nofollow

Nofollow - the attribute most often used in two situations: In a meta robots tag, where on the page enters the need to prevent indexing by search engines all on the Inca. Be careful when you use t…

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Domain Name

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Domain name</b> (called <i>d omain name)</i> - a unique identifier for a specific node (device or network connection), part of the Internet, the name of the website.</span> <span class="notranslate"> It is composed of letters, digits and "-" sign (provided that he is not at the beginning or end of the name).</span> <span class="notranslate"> Now may be the use of diacritical marks.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"><br /> Domain names are easy to remember addresses to nodes and spread them <br />network resources (websites, blogs, social networks, mail servers, <br />etc.).</span> <span class="notranslate"> All domain names are functioning thanks to the DNS <i>(Domain Name System</i> - The Domain Name System).</span> </div><br /><div><br /><br /><br /><span class="notranslate"> <b>The structure of domain names</b></span><br /><br /><a name='more'></a> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> A domain name consists of a number of separate domains, separated by periods.</span> <span class="notranslate"> For example, the full name google.com, second-level domain includes Google, a part of the first level domain com.</span> <span class="notranslate"> There are some restrictions on the length of the domain name.</span> <span class="notranslate"> Full name should not exceed 63 symbols.</span> <span class="notranslate"> Nevertheless, in some countries allowed to register domain names up to 127 characters.</span> </div><br /><br /><br /><div><br /><span class="notranslate"> <b>The hierarchy of domain names</b></span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Domains zero</b> <i>(Root Domain</i> - tree root domain) - marked with an empty domain name.</span> <span class="notranslate"> For example, in the name somesite.com.</span> <span class="notranslate"> domain is zero after the last dot.</span> <span class="notranslate"> These blank label with zero length are supported only on the main nodes in DNS.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Higher level domain</b> (TLD called - Top-Level Domain) - is the most important, the domain zero, text labels.</span> <span class="notranslate"> These domains can not be bought.</span> <span class="notranslate"><br /> According to the classification, managing them IANA (Internet Assigned <br />Number Authority), they are divided into the following types:</span> </div><br /><br /><br /><div style="margin-left: 40px;"><br /><span class="notranslate"> <b>Basic domain</b></span> </div><br /><ol style="margin-left: 40px;"><br /><li> <span class="notranslate"> Functional domains (called Generic Top-Level Domain, gTLD):</span> <ul><br /><li> <span class="notranslate"> not sponsored higher level domain (com, net, org, biz, info, name, pro);</span> </li><br /><li> <span class="notranslate"> Links domains of higher order (ace, int, aero, cat, coop, eco, jobs, mobi, museum, post, phone, travel, xxx);</span> </li><br /><li> <span class="notranslate"> limited use domain (edu, gov, int, mil);</span> </li><br /><li> <span class="notranslate"> the infrastructure of the Internet domain (arpa, root);</span> </li><br /><li> <span class="notranslate"> reserved domain (example, invalid, localhost, test).</span> </li><br /></ul><br /></li><br /><li> <span class="notranslate"> Country code TLDs (called Country Code Top-Level Domain ccTLD):</span> <ul><br /><li> <span class="notranslate"> domain, consisting of a two-letter country code, according to ISO 3166-1 STANDARD (uk, us, uk);</span> </li><br /><li> <span class="notranslate"><br /> internationalized domain (called Internationalized Domain Names, IDN) <br />containing the characters of national alphabets (Cyrillic, Hebrew, <br />Arabic, etc.), for example рф, бг, ભારત.</span> </li><br /></ul><br /></li><br /></ol><br /><div style="margin-left: 40px; text-align: justify;"><br /><span class="notranslate"> <b>Pseudo</b><br /> (called pseudo-domains) - they are not used by the DNS system, and are <br />used to transfer such as Electronic mail to computer networks with <br />different addressing scheme.</span> <span class="notranslate"> Examples include local or BITNET.</span> </div><br /><div style="margin-left: 40px; text-align: justify;"><br /><span class="notranslate"> <b>Unused domain now:</b> nato, web, CSNET, DDN.</span> </div><br /><div style="margin-left: 40px; text-align: justify;"><br /><span class="notranslate"> <b>Alternative and additional domains of higher order</b><br /> - the former are created using alternate DNS servers (eg Namecoin, <br />Pacific Root, dotBERLIN, etc.) and additional domains are generated <br />using a special software.</span> </div><br /><div style="margin-left: 40px; text-align: justify;"><br /><span class="notranslate"> <b>The proposed domain of higher order</b> - their introduction to DNS is scheduled for next time.</span> </div><br /><br /><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Second-level domains</b> (called <i>the Second-Level Domain, SLD)</i> to identify domains, which marks the full name of the domain facing the domain name of a higher order.</span> <span class="notranslate"> Often, a second-degree domain names of companies, which include the page.</span> <span class="notranslate"><br /> For example, in the domain name apple.com domain of the second degree <br />is Apple (company name), and this domain belongs to the first level <br />domain com.</span> <span class="notranslate"> An example of a domain can be a third-degree technology in the full name technologie.gazeta.pl.</span> <span class="notranslate"> It belongs to the second-level domain newspaper, which in turn belongs to a first-degree pl.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Domain names and IP addresses</b></span> <br /><br /><span class="notranslate"> In DNS, domain names can transform into IP addresses and vice versa.</span> <span class="notranslate"> In this way, the IP can be based on the domain name of the node on the basis of a name - IP.</span> <span class="notranslate"> One domain name can correspond to a single IP address, or more of them (if you work for one address several servers).</span> <span class="notranslate"><br /> One IP address can correspond to one or more domain names (if the <br />registered owner of the server or the server several addresses available<br /> to different clients).</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Commercialization of domain names</b></span> <br /><br /><span class="notranslate"> Easy-to-remember domain names, particularly valued the Internet, they are widely used for commercial purposes.</span> <span class="notranslate"> Regardless of domain names have not yet been covered by intellectual property rights.</span> <span class="notranslate"> The greatest commercial potential, characterized by all of the basic domain and some of the national domain of a higher order.</span> <span class="notranslate"> Renowned also czteroznaczne domain belonging to the second level domain com.</span> <span class="notranslate"><br /> The domain name market is such a phenomenon as cybersquatting, <br />involving the registration of prospective names (eg, identical with the <br />names of well-known trade marks, company or just easy to remember) for <br />subsequent resale.</span> </div><br />

Domain Name

Domain name (called d omain name) - a unique identifier for a specific node (device or network connection), part of the Internet, the name of the website. It is composed of letters, digits and "-" s…

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Meta tags (meta tags)

<span class="notranslate"> <b>Meta tags</b> (meta tags) - these HTML tags stating the page.</span> <span class="notranslate"> In the tag contains information about the website, giving commands browsers and crawlers.</span> <span class="notranslate"> Meta tags are located between the opening and closing HEAD tag.</span> <span class="notranslate"> There are several groups of meta tags, depending on their functions.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Information for search engines</b></span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"> The first group consists of meta tags for search engines to provide information on the internal factors and site optimization.</span> <span class="notranslate"><br /> It is generally believed that the meta tags of the group no longer play<br /> a significant importance in the process of positioning, but <br />nevertheless it is recommended to not forget about them and give them <br />the appropriate data.</span> <br /><br /><ul><br /><li> <span class="notranslate"> Description - The description of the page to be taken into account by the search engine and it appears in search results as so.</span> <span class="notranslate"> snippet.</span> </li><br /><li> <span class="notranslate"> Keyword - this meta tag keywords are typed appearing on the site.</span> </li><br /><li> <span class="notranslate"> Robots - management of document indexing and distributed on the links.</span> <span class="notranslate"><br /> The values ​​of this tag can be: index / noindex (indexed or not), <br />follow / nofollow (indicates whether the machine indexing to follow the <br />links on the site or not), all (allows both indexing and counting links)<br /> , none (combines the nofollow and noindex).</span> </li><br /><li> <span class="notranslate"> Revisit - very important tag that tells the crawler how often should crawl your site.</span> <span class="notranslate"> Whether you carry the tag indexing machines according to their algorithms and deadlines.</span> </li><br /></ul><br /><span class="notranslate"> <b>The commands for the browser</b></span> <br /><br /><span class="notranslate"> Information provided is for browsers using the following meta - tags:</span> <br /><br /><ul><br /><li> <span class="notranslate"> Content-Type - specifies the character encoding of the page.</span> </li><br /><li> <span class="notranslate"> Content-Language - sets the language in which the text was written on the page.</span> </li><br /><li> <span class="notranslate"> Cache-control - defines the parameters of the store in the cache.</span> </li><br /><li> <span class="notranslate"><br /> Refresh - defines the period of time after which the user will be <br />redirected to the URL where the target page does not exist, or display <br />an error message 404</span> </li><br /></ul><br /><span class="notranslate"> <b>About the author</b></span> <br /><br /><span class="notranslate"> Meta tags contain information about the author and owner of the website (they are not mandatory tags):</span> <br /><br /><ul><br /><li> <span class="notranslate"> Site-created - the date the page was created.</span> </li><br /><li> <span class="notranslate"> Author - indicates the author.</span> </li><br /><li> <span class="notranslate"> Owner - information about the owner of the document.</span> </li><br /><li> <span class="notranslate"> Reply-to - shows contacts, such as e-mail, in which you can contact the author.</span> </li><br /><li> <span class="notranslate"> Address - The address of the author or owner.</span> </li><br /></ul><br />

Meta tags (meta tags)

Meta tags (meta tags) - these HTML tags stating the page. In the tag contains information about the website, giving commands browsers and crawlers. Meta tags are located between the opening and clo…

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Subdomain

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Subdomain</b> (also called sub-domain) - is part of a higher level domain.</span> <span class="notranslate"> For example, if your domain name is domena.pl is the subdomain name will look like this: poddomena.domena.pl.</span> <span class="notranslate"> Most hosting companies provide free subdomain registration service.</span> <span class="notranslate"> You can also move to a different subdomain hosting, in order to reduce the burden on the site.</span> <span class="notranslate"> Subdomains are primarily used to separate sections on websites.</span> <span class="notranslate"> For example, news sites often move their forums on a subdomain, so as not to confuse information with discussion.</span> <span class="notranslate"> Also, search engines are their additional services, such as the post office, the subdomain.</span> </div><br />

Subdomain

Subdomain (also called sub-domain) - is part of a higher level domain. For example, if your domain name is domena.pl is the subdomain name will look like this: poddomena.domena.pl. Most hosting com…

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PageRank (PR)

<div style="text-align: justify;"><br /><span class="notranslate"> <b>PageRank (PR)</b><br /> - expressed an integer between 1 and 10, and the weighting of the <br />search engine Google, calculated on the basis of the quantity and <br />quality of links that point to a page, both external and internal.</span> <span class="notranslate"><br /> Calculation of PR with relatively high accuracy can be calculated by <br />the PR formula, derived from algorithms and formulas presented in the <a href="http://infolab.stanford.edu/%7Ebackrub/pageranksub.ps" rel="nofollow" target="_blank">article,</a> the creators of Google, Sergey Brin and Larry Page: PR (A) = (1 - d) + {PR (T1) / C (T1) + ...</span> <span class="notranslate"> + PR (Tn) / C (Tn)} d (let's call it a formula No. 1).</span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"><br /> Before explaining the symbols in the formula, it must be assumed that <br />many of the values ​​and symbols used by Google to determine PR hand, <br />are proprietary business secret.</span> <span class="notranslate"><br /> Therefore, the following explanations are included only putative <br />definitions developed by the community positioners by experiments.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"><br /> Because of the large number of sites on the Internet, as defined in <br />absolute PR is a convenient tool for assessing the significance of the <br />page (such an assessment is required, for example, in taking decisions <br />about placement of links on your platform).</span> <span class="notranslate"> Definitely more convenient in this case is to use the Google Toolbar PageRank.</span> <span class="notranslate"> It is a special plugin for your browser, showing the importance of hand expressed in whole numbers between 1 and 10</span> <span class="notranslate"> TLPR is calculated according to the formula:</span> <br /><br /><span class="notranslate"> TLPR * a = logbasePR</span> <br /><br /><span class="notranslate"><br /> The exact value of the logarithm of the base, which is dependent on the<br /> number of pages on the Internet and its calculation formula is the <br />secret of Google.</span> <span class="notranslate"> Nevertheless, in view of the observations, it can be assumed that this is a value close to the number 7</span> <span class="notranslate"> In the same way for the coefficient a, located between 0 and 1, select a value first</span> <span class="notranslate"> On this basis, with a fairly high degree of accuracy, the Google Toolbar PR can be calculated by this method:</span> <br /><br /><span class="notranslate"> TLPRlog7 (PR)</span> <br /><br /><span class="notranslate"> But keep in mind that Google's page ranking process uses a real PR.</span> <span class="notranslate"> TLPR is created solely for the convenience of sensors.</span> <br /><br /><span class="notranslate"> Increase PR by the internal linking</span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"><br /> d - the so-called damping factor, reflecting passed by the links the <br />linked website (for which a calculated PR) "quantity" of its validity.</span> <span class="notranslate"><br /> The exact amount of this factor is not disclosed, but the observations <br />show that with a high degree of accuracy can be assumed that it is 0.85 <br />(i.e. 85% of the validity of the party).</span> <span class="notranslate"><br /> According to other data, the attenuation factor measures how likely is <br />the transition from the links on the links on the deployed link.</span> <span class="notranslate"> Also in this case for the value of d shall be 0.85.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> n - the number of pages that are located on links on this page for which is calculated PR.</span> <span class="notranslate"> - C - The total amount of external links located on the side of the link.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> T (1 to n) - number of pages maintainable.</span> <span class="notranslate"> ToolBar PageRank (PageRank Toolbar)</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><img src="http://seopilot.pl/ufiles/seodict/200px-PageRank1.jpg" /> <span class="notranslate"> The formula for calculating PageRank</span> <br /><br /><span class="notranslate"> Starting with page ranking formula (formula No. 1), we can conclude that the minimum PR website may be negative or equal to 0</span> <span class="notranslate"> If we assume that d = 0.85, a 1-d = 0.15.</span> <span class="notranslate"> Thus is the conclusion that PRmin = 0.15 (the sum of the bracket in the formula No. 1 is 0).</span> <span class="notranslate"><br /> In this way, even for the new service with quite a lot of pages and no <br />external links, thanks to skillful internal linking (each page has a <br />link to a specific page), you can get very high PR.</span> <br /><br /><span class="notranslate"> Example:</span> <br /><br /><span class="notranslate"><br /> the number of pages of approximately 15 000, with the mandated 10 <br />internal links leading to the home page on every page, you can get:</span> <br /><br /><span class="notranslate"> PR homepage = 0.15 + 15000/10 * 0.85 = 1275.15 TLPR homepage = log71275, 15 3.6 4</span> <br /><br /><span class="notranslate"><br /> The importance of PR only in the early days of search engine Google PR <br />was the main factor influencing the ranking of sites in search results.</span> <span class="notranslate"> Currently, these factors are approximately 200</span> <span class="notranslate"> However, to this day among the main parameters affecting the results, PR is one of the leading positions.</span> </div><br />

PageRank (PR)

PageRank (PR) - expressed an integer between 1 and 10, and the weighting of the search engine Google, calculated on the basis of the quantity and quality of links that point to a page, both external …

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Optimize text content

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Optimization of textual content</b> - text adapted to the requirements of the search engines in order to increase the page rank in search results.</span> <span class="notranslate"><br /> This is an extremely important part of the process of positioning, for <br />it is based on the content side is determined compliance with the <br />request.</span> <span class="notranslate"> The text optimization is a complex set of activities, which consists of several steps:</span><br /><br /><a name='more'></a> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Introduction to text keywords - each text is adapted to specific <br />inquiries, in response to which the page should appear in the search <br />results.</span> <span class="notranslate"> Enter keywords in the text must, however sparingly, otherwise the search engines may not accept such a website.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Check the uniqueness of the text - the text written well is to use a <br />service provider checks the uniqueness of the text and if the text is <br />not quite unique, fine-tune it from this angle.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Readability of text - following the above procedures, you should check that the resulting text is easy to read.</span> <span class="notranslate"> If readability is not the best, you must answer the question of what is written.</span> <span class="notranslate"><br /> If it was created especially for robots and probably no one will read <br />it, it can be left unchanged, but if the text contains important <br />information that you need to hit the visitors to the site, it should be <br />reworded so that it is the most readable, even at the cost of delay <br />effects of positioning.</span> <span class="notranslate"><br /> If you are the owner of the lack of time to create the text, the text <br />can be ordered with copywriters or purchase it on the stock exchange <br />texts.</span> </li><br /></ul><br />

Optimize text content

Optimization of textual content - text adapted to the requirements of the search engines in order to increase the page rank in search results. This is an extremely important part of the process of p…

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Optimization and Positioning (SEO)

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Positioning and optimization service</b> (SEO - called <i>Search Engine Optimization)</i> - all measures taken to improve the position of a website in the search results in search engines.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Purpose and application</b></span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"><br /> The purpose of positioning the web site is to make it such properties <br />and parameters which facilitate the process of indexing by robots, and <br />optimally meet the requirements of the search algorithm, so as to <br />increase the priority of the search results in the formation of the <br />respective queries.</span> <span class="notranslate"><br /> Optimize the content and code is the first and fundamental step in the <br />process of positioning page, so its use is the same as the goal of <br />positioning itself - the introduction of the service on pre-established <br />positions in the organic search results (Top 1, Top 3, Top 5, Top 10, <br />etc.).</span> <br /><br /><br /><br /><span class="notranslate"> <b>Types of positioning</b></span> <br /><br /><span class="notranslate"><br /> Positioning and optimization service precedes the mandatory audit of <br />the service, during which recommendations are developed for optimizing <br />the content and code, and how it is implemented.</span> <span class="notranslate"> The tasks raised by the audit can be carried out through activities on-site and off-site.</span> <br /><br /><br /><br /><span class="notranslate"> The activities of the party (on-site):</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Distribution of key phrases, according to the subjects on each of its sides.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Rewriting old, or write a new content while maintaining the necessary <br />parameters (uniqueness and volume of text, density and location of <br />keywords, links, text structuring, distribution of text titles and <br />subtitles, etc.).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Compilation of meta tags, title (for each party in accordance with the <br />key phrases that are positioned for it) and description (short <br />description of the content).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Correction of the source code and improve its errors.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Optimize service project for the speed of loading the page in your <br />browser, read them through different browsers, the adequacy of <br />performance style to the subject of the page, select the font, assigning<br /> alt tags to images, placed on the site, etc.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Optimising usability: page navigation should be most comfortable for the user.</span> <span class="notranslate"> The organization of the overall structure and rules of navigation for the entire site.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Linking the internal pages of the site: to create a structure of cross-links.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> Activities outside the party (off-site):</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Adding the service URL to search engines, directories, assign it, if necessary, to the region.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Obtaining external inbound links (backlinks) distributed on other sites with appropriate subject.</span> <span class="notranslate"> Correcting their existing incoming links: removing unnecessary links from low quality sites and broken.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Arrangement of entries, articles, posts, opinions, etc. with a link to <br />other sites in order to increase the visibility of the site.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> The elimination of potential causes that may lead to the imposition of sanctions by the search engines.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Separation methods of positioning by Color</b></span> <br /><br /><span class="notranslate"> All the actions taken by the positioners to increase the page rank in search engine rankings can be divided into three groups:</span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>White positioning method (White Hat SEO)</b><br /> This includes efforts to increase site popularity among users <br />interentu, providing them with interesting, original and unique content <br />with a minimum density of keywords, increasing the number of naturally <br />acquired links (for example, by adding to the theme directory) .</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Gray positioning method (Grey Hat SEO)</b><br /> SEO is the creation of Grey content with a high density of keywords, <br />doorway pages, creating websites zapleczowych so-called "zapleczówek", <br />which are then linked with pozycjonowanymi sites.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Black positioning method (Black Hat SEO)</b> allowed the wide use of doorway pages, content that is only visible to search engine spiders, so-called. <span class="wiki">Cloaking.</span></span> <span class="notranslate"><br /> Services that have been caught on the use of such methods are banished <br />by search engines (removal of the search engine's index).</span> </li><br /></ul><br />

Optimization and Positioning (SEO)

Positioning and optimization service (SEO - called Search Engine Optimization) - all measures taken to improve the position of a website in the search results in search engines. Purpose and applicat…

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Friendly URLs

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Friendly URL</b> is a unique web address that briefly define their content and are clear and easy to read for users.</span> <span class="notranslate"><br /> Most content management systems to create pages gives them addresses <br />consisting of chaotic and illogical (from the point of view of a human) <br />character set, for example: <br />http://site/catalogue.php?sect=9&kind=34&manuf=samsung.</span> <span class="notranslate"> Of course, the code is understandable only for developers and not for regular users.</span> <span class="notranslate"> The concept is to develop a friendly URLs short, laconic, available for Internet addresses.</span> <span class="notranslate"> The same address in a friendly version will look like this: http://site/catalogue/phones/touch/samsung/.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Impact on SEO-friendly URL</b></span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"> Friendly addresses a positive effect on growth position in search results.</span> <span class="notranslate"> This is due to the fact that they generally contain keywords, which is well received by the search engines.</span> <span class="notranslate"><br /> Accordingly friendly URLs organized structure significantly helps <br />people find their site interesting and mostly on information from such <br />sites users deploy links.</span> <span class="notranslate"> However, long URLs with an incomprehensible sense repel and deter visitors.</span> <span class="notranslate"> It is worth noting that the address formatting to be carried out immediately after the creation of the page.</span> <span class="notranslate"><br /> Subsequent changes may result in the temporary disappearance from the <br />search results - search engines need time to crawl again changed links <br />and remove old ones.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Set the friendly URL</b></span> <br /><br /><span class="notranslate"> Most <span class="wiki">CMS</span><br /> systems makes it possible to automate the process of making friendly <br />URLs that are created based on the headlines placed on those pages.</span> <br /><br /><br /><br /><span class="notranslate"> Pros friendly URL:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Users can better understand the structure of the site;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Such addresses are easy to remember;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> if you need to go to level up enough that visitors wear off unnecessary part of the address;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> when you return to our site, you can immediately get to it interesting <br />chapter, omitting unnecessary hand, guided only addresses the previous <br />questions;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> increasing position in search results.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> Less:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> increase the load on the server.</span> </li><br /></ul><br />

Friendly URLs

Friendly URL is a unique web address that briefly define their content and are clear and easy to read for users. Most content management systems to create pages gives them addresses consisting of ch…

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Browser

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Web browser</b><br /> (called Browser to browse from - view) - software to receive, develop, <br />and view information on the Internet on websites, identifiable by URL <br />and being a carrier of content, graphics, and other objects.</span> <br /><br /><span class="notranslate"> Some types of web content (images, text) may contain links to other sites on the web.</span> <span class="notranslate"><br /> With the help of search engines and hyperlinks, you get the ability to <br />quickly move between pages sites and find the information you need.</span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"> <b>Principles of operation</b> The main task of browsers to download and display the information on the website.</span> <span class="notranslate"> The preparation is carried out in the following way: you type in the address line is the URL of the page you want to view.</span> <span class="notranslate"> The browser sends a request to the server to obtain information that is then passed to the program.</span> <span class="notranslate"> At the same time followed by reformatting the data from the HTML document interactive.</span> <br /><br /><span class="notranslate"> <b>Most Internet</b> Explorer Internet Explorer (IE) was one of the first graphical browsers developed by Microsoft.</span> <span class="notranslate"> The first version of this review appeared in 1995, and since 1996, IE 3.0 has become part of the Windows 95</span> <span class="notranslate"><br /> For the last ten years, the Internet Explorer browser was the leader in<br /> terms of installed copies, but from 2009 began to lose popularity (it <br />is currently the second most popular search engine in the world and <br />third in Poland).</span> <span class="notranslate"> However, the program remains up to 90% of the market in the UK, Korea, China and the countries of North America.</span> <br /><br /><span class="notranslate"> Pros browser:</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> Cons:</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> Google Chrome</span> <br /><br /><span class="notranslate"><br /> A relatively new browser, which appeared in 2008, is currently the most<br /> popular in the world (in Poland persists priority Mozilla Firefox).</span> <span class="notranslate"> As it is based on Chromium browser uses the free and the WebKit engine, which is used to display web pages.</span> <span class="notranslate"> With Chrome users will get access to new, heretofore unavailable in browsers function.</span> <span class="notranslate"> Google Chrome can be installed on Windows operating systems, Mac OS and Linux.</span> <br /><br /><span class="notranslate"> Pros:</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> Cons:</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> Mozilla Firefox</span> <br /><br /><span class="notranslate"> The first version of Mozilla Firefox appeared in 2004.</span> <span class="notranslate"> Currently, it occupies the third position in the world in terms of popularity in Poland - first.</span> <span class="notranslate"><br /> Mozilla Corporation is constantly working on improving the browser, not<br /> only for Windows but also on Mac OS X, FreeBSD, Linux, and others.</span> <br /><br /><span class="notranslate"> Advantages:</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> Cons:</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> Opera</span> <br /><br /><span class="notranslate"> The first version of Opera, appeared in 1995.</span> <span class="notranslate"> Initially it was distributed directly from the limited license (shareware), which could affect its low popularity.</span> <span class="notranslate"> Ten years after the appearance of the browser rules for its use have evolved and received the status of a freeware.</span> <span class="notranslate"> One of the advantages Opera is its adaptation to mobile devices (versions of Opera Mini and Opera Mobile).</span> <span class="notranslate"> Currently, it occupies the fifth position in the world and fourth in Poland.</span> <br /><br /><span class="notranslate"> Pros:</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> Cons:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Traditional way to get the time with Windows;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> ease of use.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Not all web standards;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> small browser performance;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> common security problems.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> high level of safety;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> high speed operation.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> The minimum amount of built-in functions;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> browser does not work on systems earlier than Windows XP.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> many built-in plug-in;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> availability of multiple extensions;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> ability to change the appearance.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> a number of gaps in the safety program;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> high efficiency and speed of work;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> convenient navigation;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> the ability to install multiple plugins;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> suitable for all mobile OS.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> it is not possible to make certain settings, using the graphical interface;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> problems with the operation of certain plugins.</span> </li><br /></ul><br />

Browser

Web browser (called Browser to browse from - view) - software to receive, develop, and view information on the Internet on websites, identifiable by URL and being a carrier of content, graphics, and …

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Position in search results

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Position in search results</b> is the location of a particular site in the search results for a given query, which is a key phrase.</span> <span class="notranslate"> This item is dependent on many factors, among which are:</span><br /><br /><a name='more'></a> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> The place where the user is located (geolocation).</span> <span class="notranslate"><br /> Google to provide the most relevant results, it automatically detects <br />the location from which you are asked the question and displays the <br />results on its basis.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Google Dance.</span> <span class="notranslate"> Google's algorithm determines which databases the user's browser connects to.</span> <span class="notranslate"> Information obtained from various databases may be different as the update does not proceed at the same time.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Customize results.</span> <span class="notranslate"> Google collects information about search preferences through cookies or through Google services.</span> <span class="notranslate"><br /> When a user is logged in, the search engine gathers information about <br />what users search for, what pages visited, etc. To disable the feature <br />adaptation of the results, click the "Disable adjustment based on search<br /> activity."</span> <span class="notranslate"><br /> Using a variety of browsers, which are written various stories of <br />browsing the Internet also affects the personalization of results.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Search Filters.</span> <span class="notranslate"> Such a filter is to search with the "Polish only" or selecting a specific region.</span> <span class="notranslate"> Note the default search filters or introduced as needed and modify them accordingly.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Recommendations G+ 1</span> <span class="notranslate"> They also have an impact on your search results.</span> <span class="notranslate"><br /> Once logged in Google user searches for information, some brief <br />descriptions in Google's search results can be tagged with his friends.</span> <span class="notranslate"> Content recommended by friends are considered more valuable referrals by strangers or niepolecanych at all.</span> <span class="notranslate"> This feature also personalizes your search results.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Handling setting, with which the user specifies how many want to see the results on one page.</span> <span class="notranslate"> The default is 10 items enabled with dynamic search.</span> </li><br /></ul><br />

Position in search results

Position in search results is the location of a particular site in the search results for a given query, which is a key phrase. This item is dependent on many factors, among which are: The place w…

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Stop-words (stopwords)

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Stop-words (stopwords)</b> - a concept of SEO.</span> <span class="notranslate"><br /> These are the words that add nothing to the text from the point of view<br /> of logic and communication, and do not involve any substantive content,<br /> the most common pronouns, przyimiki, numerals, etc. These words are <br />ignored by search engines.</span> <br /><br /><br /><br /><span class="notranslate"> The following list of commonly used stopwords:</span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"><br /> and that, ah, though, but, oh, either, but, oh, no, even, more, much, <br />because, in fact, that they were, by no means, be, was, was, was, were, <br />will be, will be, inches, whole, whole, you, you, you, what, whatever, <br />something, sometimes, sometimes, why, if, that is, far, for, why, why, <br />to, well, nowhere, pretty, much, two, two, two, two, today, today, when,<br /> if, for, where, somewhere, someplace, it, and, the, what, the, other, <br />other, other, other, that, I, it, like, some, like, which, for some, <br />what, a! What, however, as, somehow, it, one, one, one, however, but, <br />its, its, to him, is, I am, yet, if, if, now, it, all, When, several, <br />someone, anyone, anyone, who, who, whom, whose, who, whom, where, who, <br />for, years, but, or, have, have, little, I, I, even between, me, me, <br />can, my, my, my, my, can, can, can, my, it must, we, on, over, us, us, <br />us, our, our, our, our, our, our, however, immediately, even her, <br />nothing they do not, let, him, her, him, never before, them, than, well,<br /> the next, from, around, he, she, they, they, it, and, behold, yes, you,<br /> you, you, the, the, the, though, over, since, should, should, should, <br />should, in addition, the law, after all, in front of, above, before, <br />the, the, the, Also, alone, alone, are, now, where, each, other, meaning<br /> their, that, as such, such, such as, there are, of this, this, that, <br />now, also, that, you, you, so, you, here, here, your, your, your, your, <br />thy, your, you, the, only, the, in, the, you, you, you, yours, yours, <br />yours, we, according to many, many, more, more, all, all, all, all, all,<br /> the, you, just, with, for, perhaps, forever, from, zł, again, again, <br />was, no, no, no, any that to.</span> <br /><br /><span class="notranslate"> The word "no" is not a stop-word, it means the plant.</span> <br /><br /><br /><br /><span class="notranslate"><br /> Due to constant changes in the algorithms, the list of these words <br />requires regular updates, because each search engine has its own <br />database of stop-words.</span> <span class="notranslate"><br /> Therefore, creating content for a website worth paying attention to the<br /> frequency of stop-words and their stosunkek the total number of words <br />in the text.</span> </div><br />

Stop-words (stopwords)

Stop-words (stopwords) - a concept of SEO. These are the words that add nothing to the text from the point of view of logic and communication, and do not involve any substantive content, the most co…

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Snippet

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Snippet</b> (called <i>snippets</i> - section) - a small piece of text wyświelający next link in the search results.</span> <span class="notranslate"> In other words, it is a short description of the web page corresponding to the request for a search engine.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Snippetu role in SEO</b></span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"> In the snippet are highlighted keywords from the query to the search engine.</span> <span class="notranslate"> The content of the snippet, often enough to get the information you need, without having to go to the page.</span> <span class="notranslate"><br /> Snippetu role is often underestimated, but to motivate the user to <br />enter the website, you should take care of the eye-catching snippets.</span> <span class="notranslate"><br /> Competition, even found a few items below, due to optimum snippetowi <br />can enjoy greater popularity than the party in the first position <br />without polished snippetu.</span> <span class="notranslate"><br /> The more accurate and concise answer to the question gives the snippet,<br /> the greater the number of passes will record the page, which has a <br />significant impact on ranking high in the search results.</span> <br /><br /><br /><br /><span class="notranslate"> <b>How to influence the content of snippetu</b></span> <br /><br /><span class="notranslate"><br /> Snippet is formed by the search engine based on specific algorithms, <br />and its quality, as above mentioned, affects the amount go to the site <br />from search results.</span> <span class="notranslate"> The question now is how the positioner can influence its content.</span> <span class="notranslate"> Basically, for the search engines recognize the underlying meta tag description and content of the page.</span> <span class="notranslate"> Each search engine has its nuances, the knowledge of which allows you to manipulate the contents of snippetu.</span> <br /><br /><span class="notranslate"><br /> With Google as the basis for creating snippetu accepted meta tag <br />description if search finds that it corresponds to the content of <br />queries and can be useful for the user.</span> <span class="notranslate"> Therefore, be sure to filling that tag.</span> <span class="notranslate"> Google snippetu length is 160 characters.</span> <span class="notranslate"><br /> The length of the meta description may exceed that amount, and the text<br /> will be taken into consideration by the search engine as a whole.</span> <span class="notranslate"> From this it follows that affect the snippets on Google you can thanks to a valid description in the meta description.</span> <span class="notranslate"> Just enter there two sentences containing both key phrase itself and its modifications.</span> <span class="notranslate"> Also make sure that your content and positioning umiejętym for these key phrases.</span> </div><br />

Snippet

Snippet (called snippets - section) - a small piece of text wyświelający next link in the search results. In other words, it is a short description of the web page corresponding to the request for a…

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Page wikilinked

<div style="text-align: justify;"><br /><span class="notranslate"> <b>A page of links</b> - this page positioning, which have links placed on the website link.</span> <br /><br /><br /><br /><span class="notranslate"> <b>The mechanism linking</b></span> <br /><br /><span class="notranslate"> The linking page and links are closely linked, and both are involved in the process of positioning.</span> <span class="notranslate"><br /> Combining these mechanism can be summarized as follows: on the links on<br /> high PageRank, enjoying the zufaniem search engines deployed is a link <br />to a page of links, which provide a piece of the linking page to be <br />valid the linked page, but its validity is not affected.</span> <span class="notranslate"> This allows a page of links is gaining in importance, which, however, does not provide the link-back.</span> <span class="notranslate"> However, as a consequence of a page of links can be a party links to other recipients.</span> <span class="notranslate"><br /> Positioning by linking remains the most effective and popular method of<br /> positioners, allowing a natural increase ranking high in the rankings.</span> <span class="notranslate"><br /> Search engines notice that the young side has a high citation index <br />refers to the number of zufanych services, therefore, the page will be <br />higher in the search results.</span> <br /><br /><br /><br /><span class="notranslate"> <b>What harms the linked page</b></span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"> Harm when positioning the linked website by linking to the wrong strategy can gain links.</span> <span class="notranslate"> First of all, should not be allowed to appear in a large amount of inbound links in too short a period of time.</span> <span class="notranslate"><br /> This occurs when the positioner is buying at once disproportionately <br />many links to pages maintainable, which is not typical of their natural <br />growth.</span> <span class="notranslate"> Secondly, the negative impact on the linked page will affect the placement of links on the pages of low quality.</span> <span class="notranslate"><br /> The linking site should have a theme similar to the linked pages, the <br />appropriate number of external links organically entered in the text and<br /> should enjoy the trust of search engines and Internet users.</span> </div><br />

Page wikilinked

A page of links - this page positioning, which have links placed on the website link. The mechanism linking The linking page and links are closely linked, and both are involved in the process of po…

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TOP

<div style="text-align: justify;"><br /><span class="notranslate"> <b>TOP</b> (from called <i>top</i> - top, top, top) - Page, located on the first page of search results for a particular query.</span> <span class="notranslate"> Introduction to the masthead is the primary goal of positioning.</span> <span class="notranslate"> The various search engines TOP may be different, which is associated with differences in search algorithms.</span> <span class="notranslate"><br /> It is possible to simultaneously achieve the masthead on Google, Yahoo <br />and other search engines, however, should take into account the specific<br /> analytical tools for each of the search engines, which, though in many <br />respects, they often differ radically in the way.</span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"><br /> Pozycjonerzy use terms such as TOP1, TOP3, TOP5, TOP10, to determine <br />the appropriate ranking leader, the first three results, Fridays and <br />dozens of pages.</span> <span class="notranslate"><br /> Continuing the calculation, such as TOP20, there is no particular <br />meaning, because the search engine in response to a query by default, <br />appear on the 10 results per page.</span> <span class="notranslate"><br /> Therefore, the introduction of service to the TOP10, or on the first <br />page of search results, it should be the goal of a minimum effective <br />positioning.</span> <br /><br /><br /><br /><span class="notranslate"> <b>The advantages for the parties in TOP10</b></span> <br /><br /><span class="notranslate"><br /> Most of the users when searching for information, reading only the <br />first page of results, then change the query more specific or general.</span> <span class="notranslate"> In this way, the occupying top positions in the search results objectively attract more attention.</span> <span class="notranslate"> This allows you to quickly achieve the objectives for which the site was created.</span> <br /><br /><span class="notranslate"> Minus one - sites located in Topi be continuously monitored so as not to fall in the leading position.</span> <span class="notranslate"><br /> To prevent this, you should continue to use pozycjonerskie action, <br />although less intense than the introduction of parties to the masthead.</span> </div><br />

TOP

TOP (from called top - top, top, top) - Page, located on the first page of search results for a particular query. Introduction to the masthead is the primary goal of positioning. The various search…

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Title

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Title</b> - one of the most important tags on a website, which contains the header of the HTML document.</span> <span class="notranslate"> By accessing the site, the search engine robots to learn its contents are guided first of all to him.</span> <br /><br /><br /><br /><span class="notranslate"> There are a few useful tips on the header title:</span><br /><br /><a name='more'></a> </div><br /><br /><br /><ul><br /><li> <span class="notranslate"> The header should reflect the essence of pages and be written for the user, not the robot.</span> </li><br /><li> <span class="notranslate"> Header length should fall between 50 and 60 characters.</span> </li><br /><li> <span class="notranslate"> The header should contain at least one of the key phrases.</span> </li><br /><li> <span class="notranslate"> Key phrase in the title tag must correspond frazom in the text of the page.</span> </li><br /><li> <span class="notranslate"> Each page of the website should have a unique title.</span> </li><br /><li> <span class="notranslate"> The header connectors are undesirable, prepositions, pronouns, etc.</span> </li><br /><li> <span class="notranslate"> Do not make the title as special characters.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"><br /> Adjusting to these simple rules can satisfy not only the search <br />engines, which will therefore be better to crawl the site, but also <br />users who are going to the page with the title "Car Auctions" will bid <br />on the cars, not the advertising of cosmetics.</span> <span class="notranslate"><br /> Otherwise, users will immediately leave a website that does not meet <br />their expectations, and thus will increase the bounce of the page, which<br /> has a negative impact on the position in search results.</span> </div><br />

Title

Title - one of the most important tags on a website, which contains the header of the HTML document. By accessing the site, the search engine robots to learn its contents are guided first of all to …

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Doorway pages (doorway pages)

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Doorway pages</b><br /> (called Doorway Pages, The Bridge, The Gateway, Jump Page, Portal Page,<br /> Zebra Page, Entry Page) - websites, created to redirect visitors to a <br />specific website, or forwarded to their reputation by linking.</span> <span class="notranslate"><br /> Such sites can not be considered wholesome - they are supporting <br />platform, designed to support the proper positioning of the site.</span> <span class="notranslate"><br /> According to the classification of ways of positioning, the transition <br />can be determined by color, depending on the aims and objectives of <br />their creators:</span><br /><br /><a name='more'></a> </div><br /><br /><br /><ol><br /><li style="text-align: justify;"> <span class="notranslate"> <b>"Black" doorway pages</b></span> </li><br /></ol><br /><div style="margin-left: 40px; text-align: justify;"><br /><span class="notranslate"><br /> Designed for automatic redirection, usually via a Meta Refresh command <br />to the appropriate service, which explicitly violate the recommendations<br /> of search engines.</span> <span class="notranslate"> This page does not contain structured text - you never see her again.</span> <span class="notranslate"><br /> Its content is generated by special programs interrelated set of <br />symbols with key words and phrases whose density is usually very large.</span> <br /><br /><span class="notranslate"> Operating principles:</span> <br /><br /><span class="notranslate"><br /> With the help of special generators created a lot przepozycjonowanych <br />free hostingach pages that link to each other, slightly improving on the<br /> occasion of its parameters.</span> <span class="notranslate"> By linking and przeoptymalizowaniu, such sites rise to the top positions of search rankings.</span> <span class="notranslate"><br /> Internet users, adopting them as part comply with their request, <br />clicking on them, after which they are automatically transferred to <br />another service, although often with a preset theme something in common,<br /> but located far in the search results.</span> <span class="notranslate"><br /> Search engines absolutely oppose a black doorway, constantly improving <br />their algorithms and if you encounter does not automatically impose a <br />ban on them.</span> <span class="notranslate"><br /> Therefore, positioning using them is becoming less popular, but their <br />simplicity and efficiency continues to attract impatient sensors.</span> </div><br /><br /><br /><ol><br /><li style="text-align: justify;"> <span class="notranslate"> <b>"Grey" doorway pages</b></span> </li><br /></ol><br /><div style="margin-left: 40px; text-align: justify;"><br /><span class="notranslate"> They are designed to transfer the right news services of inbound links.</span> <span class="notranslate"> On pages doorwayowych of this type is established automatically redirected and they are not optimized for keywords.</span> <span class="notranslate"><br /> Therefore, search engines rarely bring these pages to search results <br />because their content can not be fully compatible with the queries (due <br />to lack of key phrases).</span> <span class="notranslate"> Nevertheless, gray doorway pages contain logically structured text, semantically close to the subject of proper maintenance.</span> <span class="notranslate"><br /> The text is inserted after a couple of links on the right side, which <br />add its value, which is necessary in the process of positioning.</span> <span class="notranslate"> Then, the address of that page as spam is sent internet users, which are used to address databases.</span> <span class="notranslate"><br /> The search engines is difficult to combat the gray doorway, as a matter<br /> of fact they do not infringe the rules: do not automatically redirect <br />users to other URLs do not contain przeoptymalizowanego and illogical <br />text.</span> <span class="notranslate"><br /> Nevertheless, however, they can not be regarded as fully compliant with<br /> the guidelines because users become aware of them with spam, which is <br />opposed by the search engines.</span> </div><br /><br /><br /><ol><br /><li style="text-align: justify;"> <span class="notranslate"> <b>"White" doorway pages</b></span> </li><br /></ol><br /><div style="margin-left: 40px; text-align: justify;"><br /><span class="notranslate"> These parties do not violate any guidelines of search engines.</span> <span class="notranslate"> They contain valuable information, often of a commercial nature and the links on the right side.</span> <span class="notranslate"> We can say that these are the main site advertising services.</span> <span class="notranslate"><br /> The boundary between white and gray doorwayami is often contracted as <br />white are also often spread by spam, because traditional methods consume<br /> a lot of time and money.</span> </div><br /><br /><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Value to search doorway pages</b></span> <br /><br /><br /><br /><span class="notranslate"> The search engine referrals for webmasters always enters a ban on the use of false doorway pages, or black doorwayów.</span> <span class="notranslate"><br /> If you find them through the search engine they are immediately banned -<br /> thrown out of the search engine's index and, therefore, from the <br />results list.</span> <span class="notranslate"><br /> Search engines usually do not have a reason to apply sanctions against <br />the gray and white doorway pages as they do not violate the <br />recommendations, in particular, do not send out spam directly.</span> <span class="notranslate"> It is worth noting that the parties, in which direct doorway, they are punished.</span> <span class="notranslate"> An exception may be cases where the doorway is on the subdomain of the main site.</span> </div><br />

Doorway pages (doorway pages)

Doorway pages (called Doorway Pages, The Bridge, The Gateway, Jump Page, Portal Page, Zebra Page, Entry Page) - websites, created to redirect visitors to a specific website, or forwarded to their rep…

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The linking page

<div style="text-align: justify;"><br /><span class="notranslate"> <b>The linking party</b> - the party transmitting part of its value other side, the so-called.</span> <span class="notranslate"> the linked page.</span> <span class="notranslate"> The statistical value is transferred by means of links placed on the link.</span> <span class="notranslate"><br /> The role of the pages maintainable in positioning is high, because the <br />strong parties may provide high value, which has a positive effect on <br />the positions of the parties related to the rankings.</span><br /><br /><a name='more'></a> <br /><br /><br /><br /><span class="notranslate"> <b>Search pages maintainable</b></span> <br /><br /><span class="notranslate"> Before the positioner is the task of finding relevant web pages during and deploy on their link on your site.</span> <span class="notranslate"><br /> Search page, you can manually (in thematic directories, social <br />networks, forums), which is quite time-and labor-intensive, as well as <br />by specific marketing systems links.</span> <span class="notranslate"><br /> The marketing systems links webmasters for a specific payment available<br /> space on their web sites for the placement of links on the sensors.</span> <br /><br /><span class="notranslate"> Changes related links sales systems should meet a number of criteria:</span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> high PageRank;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Domain age appropriate;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> a subject close to the linked page;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> appropriate height of the domain;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> amount of external links should not exceed three.</span> </li><br /></ul><br />

The linking page

The linking party - the party transmitting part of its value other side, the so-called. the linked page. The statistical value is transferred by means of links placed on the link. The role of the …

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Usability

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Site Usability</b> (called <i>usability</i><br /> - usability, ease of use, ergonomics) - property maintenance, that <br />dictates the ease with which a user can navigate between the parties and<br /> to work in his intefejsie.</span> <br /><br /><span class="notranslate"> For usability of a number of factors, such as:</span><br /><br /><a name='more'></a> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Nauczalność (learnbility).</span> <span class="notranslate"><br /> He talks about how fast the user who first sees the interface service <br />will possess the skills necessary to perform simple tasks and functions.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Efficiency of use (efficiency) - determined on the basis of convenience<br /> and the speed with which the visitor will move in and do the job.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Zapamiętywalność (memorability).</span> <span class="notranslate"> Specifies the ability to quickly memorize the principles of the interface and its navigation.</span> <span class="notranslate"> If the next entry you must re-learn the rules of navigating the site, it may mean that it is difficult to remember.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> The number and severity level of error is a factor determining how <br />often people make mistakes when moving around the site, how they are <br />important and what are the possibilities of repair.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> The subjective feeling, the personal service evaluation by the user.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>The importance of usability</b></span> <br /><br /><span class="notranslate"><br /> Research professionals, such as your User Interface Engineering Inc., <br />shows that the search users in 60% of cases they can not find you're <br />looking for.</span> <span class="notranslate"> This leads to lower productivity, loss of valuable time and a decrease in the number of visits the site.</span> <span class="notranslate"><br /> However, according to data provided by Forrester Research, "thanks to <br />poor usability stores are losing 50% of the buyers, 40% of which will <br />never come back." Studies on the behavior of users on the Internet show <br />that visitors receive bad services not loading in a complex structure.</span> <span class="notranslate"> Internet users do not want to wait for the complete page load, and spend time to understand the rules of navigating the site.</span> <span class="notranslate"> In today's Internet, there are no such concepts as manual repair or exchange service page.</span> <span class="notranslate"><br /> You want to understand the functionality of the service in the first <br />sekunadach explore page, or instantly know how to navigate through the <br />site, and immediately save the structure and functions of the service it<br /> offers.</span> <span class="notranslate"> If this does not happen, the internet just moves to a different, more rewarding him direction.</span> <span class="notranslate"><br /> A manifestation of concern for the usability is to design a site that <br />is dedicated to the user, which in turn affects such important <br />indicators as the frequency of visits and conversions.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Design and Usability Testing</b></span> <br /><br /><span class="notranslate"> The process of creating a functional and usable website can be divided into two stages: development and testing.</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Designing Usability (Usability Engineering) is part of a methodological<br /> approach to creating a functional and user-friendly web interface <br />interentową.</span> <span class="notranslate"> The result of the work at this stage should be properly functioning, efficient and easy-to-use service.</span> <span class="notranslate"> Designing usability consists of several stages, of which the most important are:</span> <ul><br /><li style="text-align: justify;"> <span class="notranslate"> collect data and requirements for the proposed service;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> development and testing of a prototype;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> evaluation of design alternatives, and navigation service;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> analysis of the problems that you may encounter;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> provide solutions and testing them.</span> </li><br /></ul><br /></li><br /><li style="text-align: justify;"> <span class="notranslate"> Usability Testing (Usability Testing).</span> <span class="notranslate"> This is the final phase of the development site usability.</span> <span class="notranslate"> The standard test is performed by the user - Scan a certain amount of tasks using the prototypes.</span> <span class="notranslate"> During these tests recorded everything he does and says tester.</span> <span class="notranslate"> A typical test is performed by at least two users working together.</span> <span class="notranslate"> As a result, testing should be collected:</span> <ul><br /><li style="text-align: justify;"> <span class="notranslate"> information about the order of steps performed (action) necessary to achieve this objective;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Information about the mistakes made by the user;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> because of the difficulties that you encountered;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> data rate performance for the tasks;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> subjective evaluation of the user's activities on the site.</span> </li><br /></ul><br /></li><br /></ul><br /><div style="margin-left: 40px; text-align: justify;"><br /><span class="notranslate"> The purpose of testing is to detect potential problems which may be encountered users and to find methods for their solution.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>The steps for creating a functional and convenient to use website</b></span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>The preliminary stage</b> - at the initial stage, you specify:</span> <ul><br /><li style="text-align: justify;"> <span class="notranslate"> goal that guided the creation of service;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> target group of Internet users;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> characteristics, determining the members of the target group and the objectives for which they visit service.</span> <span class="notranslate"><br /> These goals are generally the same for most sites, but depending on the<br /> subject, which moves a particular service specialists who design <br />usability can get a additional targets.</span> <span class="notranslate"><br /> In the process of goal setting should be remembered that the service <br />should be as simple, easily digestible and efficient to use, easy <br />zapamiętywalnym and satisfactory from the point of view of the <br />subjective assessment of the visitor.</span> </li><br /></ul><br /></li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>A collection of data and requirements</b><br /> (for existing sites) - This step is the collection of information from <br />users about their requirements for service and assessment of how the <br />current website project that corresponds to the requirements.</span> <span class="notranslate"> Data can be collected from users by:</span> <ul><br /><li style="text-align: justify;"> <span class="notranslate"> form and return form;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> analysis of server logs;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Usability testing of an existing service.</span> </li><br /></ul><br /></li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Development of a prototype.</b> Well known that the study of impacts is much easier for a real object, and therefore are created prototypes of websites.</span> <span class="notranslate"> With their creation uses a minimum amount of content and does not load graphics.</span> <span class="notranslate"><br /> At this stage, the most important is to analyze the opinions and <br />comments of testing users and to determine how the prototype of the <br />website is able to perform set tasks.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Create content and its optimization.</b> One of the main criteria of good usability is the attractiveness of the content to the user.</span> <span class="notranslate"> Out of all the information gathered on the site is placed ones are really needed, interesting and understandable for the user.</span> <span class="notranslate"><br /> Most Internet users during the first few seconds of viewing, scanning <br />visual information arranged on the site and read only the ones that <br />caught their attention.</span> <span class="notranslate"> The text on the page is split into headings, titles and subtitles.</span> <span class="notranslate"> In order to facilitate reading and sorting information applies paragraphs, lists, tables.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Organization-page navigation.</b><br /> Main criteria determining the quality-designed navigation is based on <br />simplicity and ease with which users can navigate through the pages of <br />your website.</span> <span class="notranslate"> Therefore, the navigation should be the same on all sites, intuitive, understandable and easy to remember.</span> <span class="notranslate"><br /> Testing usability testing is an interactive process of detecting the <br />factors that help the user, and those that hinder him, carried out in <br />order to exclude the latter.</span> <span class="notranslate"><br /> Testing is typically performed several times, until the development of <br />the final variant, corresponding to the requirements of usability.</span> </li><br /></ul><br />

Usability

Site Usability (called usability - usability, ease of use, ergonomics) - property maintenance, that dictates the ease with which a user can navigate between the parties and to work in his intefejsie.…

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URL

<div style="text-align: justify;"><br /><span class="notranslate"> <b>URL</b><br /> (Uniform Resource Locator) - a standardized format for addressing <br />resources, standardized form of writing addresses on the Internet.</span> <br /><br /><span class="notranslate"> Each URL is unique and shows the location of the network.</span> <span class="notranslate"><br /> Initially, the creator of URL Tim Berners-Lee wanted to use the <br />identifier to determine separate files in local area networks, and later<br /> in the global Internet.</span> <span class="notranslate"> Currently URL has its own standard (RFC 1738) and used for the determination of any files and nodes in the network.</span><br /><br /><a name='more'></a> <br /><br /><br /><br /><span class="notranslate"> <b>URL format</b><br /> URLs that are the traditional form of writing: <protocol> :/ / <br /><contenttype> strony="">. <username> Domeny=""> <br /><port> / <path URL> / For example: http://www.example . com:<br /> 8080/somepath.php / </ port> </ name> </ type> </ <br />protocol></span> </div><br /><span class="notranslate"> <protocol> <contenttype> strony=""> <username> domeny=""> <port></span> <br /><br /><div class="block-in"><br /><br /><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Protocol - Specifies the type of data transfer: http - plain text, <br />https - the message text over an encrypted connection, FTP - file <br />transfer protocol, mailto - e-mail address.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Page type - specifies for which browser page is adapted.</span> <span class="notranslate"><br /> According initially accepted standards all URLs beginning with the <br />letters WWW, allowing to identify the site as a resource available on <br />the Web with the help of a regular browser (for mobile phones was <br />subsequently adopted abbreviation wap - Wireless Application Protocol).</span> <span class="notranslate"><br /> Now this principle is used much less frequently, and if, before the <br />page name is not shown the type, it is assumed that this is the site for<br /> a regular browser.</span> <span class="notranslate"> If the site is suitable for viewing on a mobile device, or have it both ways - wap and web extensions are shown.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Domain name - a unique resource address symbols expressed in the network.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Port - port number to access.</span> <span class="notranslate"> Any web application has its own data exchange protocols, which are connected to specific ports.</span> <span class="notranslate"> Http protocol works with TCP ports 80 or 8080.</span> <span class="notranslate"> If the server to which the request is sent, there are just web pages, the default port does not show up.</span> <span class="notranslate"> If the server has access can be obtained, for example, ftp, it should still show the port number.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> URL Path - indicates the exact position of the home page.</span> <span class="notranslate"> Recording Form URL in the URL initially could only use the basic Latin alphabet, numbers and some punctuation marks.</span> <span class="notranslate"> Now, with transcoding capabilities, the URL may consist of symbols of many different alphabets, Arabic, Chinese, Cyrillic, etc.</span> </li><br /><br /><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Internet services needed to simplify working with URL</b><br /> Among the disadvantages include URL lack of clarity, length, and lack <br />of flexibility, the parties may change or disappear, and the URL will <br />continue to lead to a non-existent page.</span> <span class="notranslate"> Therefore, the resulting Web services, providing the opportunity to simplify the URL:</span> </div><br /><br /><br /><li style="text-align: justify;"> <span class="notranslate"> PURL (called Persistent Uniform Resource Locator - permanent tenant URL).</span> <span class="notranslate"> PURL provides specific databases to protect URL.</span> <span class="notranslate"> When the output link is changed, this information reaches the database and the necessary changes are introduced.</span> <span class="notranslate"> In this way, the external service address remain unchanged.</span> <span class="notranslate"><br /> This is the preferred method for pages with dynamic content that can <br />often change and change their position: search systems to index page <br />with the URL PURL and even if you change the output path, file or page <br />can be found on the server, and the page will not lose position search <br />results.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Short URL - generic name for Web services, which can significantly <br />shorten the length of the URL, which is possible by creating aliases <br />(synonyms) for the final URL of a short domain name.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Friendly URL (friendly URL) - URL is easy and convenient for the user's<br /> address, which greatly facilitates the use of it, not only by the <br />Internet, but also by the search engine robots.</span> <span class="notranslate"><br /> Getting friendly URLów is possible thanks to so-called process of <br />rewriting pages (called rewriting), which is usually configured in. <br />Htaccess file.</span> <span class="notranslate"> Many CMS that offer this service, such as Joomla!</span> <span class="notranslate"> for each site is assigned a number corresponding to the number in the database.</span> </li><br /></div><br />

URL

URL (Uniform Resource Locator) - a standardized format for addressing resources, standardized form of writing addresses on the Internet. Each URL is unique and shows the location of the network. In…

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Web Search

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Internet search engine</b> <i>(Search Engine)</i> - a program with an interface for users to search for and display information according to the user's query.</span> <br /><br /><br /><br /><span class="notranslate"> <b>The types of search engines:</b></span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Global - designed to search for information on the Internet;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Local - searches the local network or specific services.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> There are the following global search systems:</span><br /><br /><a name='more'></a> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Universal - search engines give your users the ability to search the content of any type: text, graphics, audio, video.</span> <span class="notranslate"> Simply searching in network resources.</span> <span class="notranslate"> The world leader in the midst of universal search engine is Google.</span> <span class="notranslate"> Besides him, there are quite familiar Yahoo!, Bing, Yandex, Baidu.</span> <span class="notranslate"> In Poland, the Google search engine handles about 98% of the requests.</span> <span class="notranslate"> In addition to self-service Google.pl, the company serves customers such sites as Onet.pl, Interia.pl or Gazeta.pl;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> specialized - their job is to find information that meets these requirements.</span> <span class="notranslate"> These systems find files on FTP servers, goods in online stores information in Usenet (newsgroups worldwide system);</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> ideas - a search engine such seek only the information on the Internet <br />that may be of interest, certain social groups (religious, professional,<br /> etc.).</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>The structure search</b></span> <br /><br /><span class="notranslate"><br /> The term "search engine" is usually understood as a global, universal <br />search and will continue to question just about these systems.</span> <span class="notranslate"> Schematic structure of most search engines is similar and there is no significant difference between them.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Interface</b></span> <br /><br /><span class="notranslate"> Seen by some search engine is a web site designed to interface to query the search engine.</span> <span class="notranslate"> There also displays search results for a given query.</span> <br /><br /><span class="notranslate"> Software designed for indexing and retrieving information</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> search algorithm;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Database page addresses and information about Internet and intranet resources.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> Search algorithm is an active part of the search engine, and his duties include:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> indexing of websites and their content;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> rank your websites and web pages;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> the formation of the search results.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"><br /> The database (index) used for storing addresses of known search engine <br />sites and their pages, as well as the content, links or other <br />information contained on them.</span> <span class="notranslate"><br /> The index is divided into chapters, and placed on multiple servers <br />distributed around the world (in the case of major search engines) <br />connected to the network.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Principles of how search engines work</b></span> <br /><br /><span class="notranslate"> <b>Indexation</b></span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"><br /> Search algorithm operates continuously, 24 hours a day scanning the <br />global network for new resources going after it finds, and links and <br />adding (indexing), the new addresses and information to the database <br />(index).</span> <span class="notranslate"> Pages indexation should meet certain requirements concerning:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> uniqueness and quality (accuracy, the value of information and structure) content;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> the quantity and quality of links that the page;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> user activity on the site;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> lack of malware</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Content compliance with certain requirements (for example, prohibiting <br />the publication of materials breaking the law, incitement to terrorism);</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> compliance with certain rules engine optimization.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Create a page ranking and displaying search results</b></span> <br /><br /><span class="notranslate"><br /> In response to a user query, job searching an index search system scan,<br /> find and offer you addresses of the parties, which is listed in your <br />search term, or a combination of the words as the key phrase.</span> <span class="notranslate"> If you do not meet the key phrase query, the search engine chooses the side closest to the content.</span> <span class="notranslate"><br /> As is usually the amount in accordance with the query page addresses is<br /> very large, before the search is the task of laying the respective <br />ranking of those websites.</span> <span class="notranslate"><br /> In other words, due to the fact that search algorithms must provide the<br /> user with the opportunity to get acquainted with the most corresponding<br /> query responses (which in practice is generally not possible because of<br /> the very large quantities), the creator of the search engines took the <br />decision to display the results in the form of a structured ranked as <br />the Address Book, the leaders of which are sites with the best <br />performance, and further in the list are arranged side by deteriorating <br />indicators.</span> <span class="notranslate"> Search results pages is a list of addresses.</span> <span class="notranslate"> Furthermore, there is displayed a short text information content, the so-called snippets.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Penalties imposed by the search engines</b></span> <br /><br /><span class="notranslate"> If you find the job searching sites use to position the unlicensed technology, penalties may be imposed:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> lower position in the ranking;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> remove pages from the index, the so-called ban.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"><br /> The technique permitted and may lead to the application by the search <br />engine penalties against parties are not limited to: Black SEO, <br />publishing unauthorized material, malware distribution, etc.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Priorities in the development of search engines</b></span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Search</b></span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"><br /> The steadily growing number of pages wyszukującymi systems poses the <br />task of developing more and more new ways of organizing data and search <br />algorithms.</span> <span class="notranslate"><br /> One solution developers search engines see the grouping of documents - <br />automatically creating multiple groups of semantically similar <br />documents.</span> <span class="notranslate"><br /> At the same time, the criteria for selecting the groups are not known <br />in advance, but are determined automatically based on the similarities <br />observed to date.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Displaying the results</b></span> <br /><br /><span class="notranslate"> All search engines are geared up to present the widest base of answers to user questions.</span> <span class="notranslate"><br /> Therefore, the search algorithms are improved in such a way that the <br />results formed the most appropriate query pages, the content of which is<br /> the most interesting, well organized, unique and carrying a lot of <br />information.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Accurate and comprehensive results</b></span> <br /><br /><span class="notranslate"><br /> Indices major search engines contain billions of addresses, and the <br />volume of information that can be found on their sites is hundreds of <br />thousands of gigabytes.</span> <span class="notranslate"> In addition, the major search engines also offer the ability to search images, audio and video files.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Price performance</b></span> <br /><br /><span class="notranslate"> In addition to basic search algorithms, such as Panda on Google, the search engines also use more sophisticated algorithms.</span> <span class="notranslate"> An example is the algorithm Fresh whereby Google constantly scans messages and can crawl them after a few minutes of the event.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Speed</b></span> <br /><br /><span class="notranslate"><br /> The time needed to develop a search engine query and formulation of the<br /> results is one of the most important parameters that determine how a <br />search engine, which their creators always try to minimize.</span> <span class="notranslate"> At present, the rate of development of a single query in the leading search engines is approximately 1/4 second.</span> </div><br />

Web Search

Internet search engine (Search Engine) - a program with an interface for users to search for and display information according to the user's query. The types of search engines: Global - designed t…

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