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arrow-up.png - Bing Images

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External link (backlink)

<div style="text-align: justify;"><br /><span class="notranslate"> <b>External link</b><br /> (called backlinks, incoming link, inbound link, inlink, inward link) - <br />this term is understood as external inbound links leading to that page <br />from another site.</span> <span class="notranslate"> The page where the link is placed to the linking page, and the page to which the link leads to a page of links.</span> <span class="notranslate"> Incoming External links are an effective tool in the process of positioning the page.</span> <span class="notranslate"><br /> The quantity and quality of incoming links with anchor texts of the <br />external factors influencing the increase page ranking, so-called <br />off-site activities.</span> <span class="notranslate"> The parameters relevant for the positioning of pages.</span> <span class="notranslate"> Inbound links play an important role in the positioning of websites.</span> <span class="notranslate"> To increase page rank in the search results of greatest importance have the following inbound links:</span><br /><br /><a name='more'></a> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> number - the more incoming links leading to the page, the higher it will appear in search results.</span> <span class="notranslate"><br /> Note, however, that the links should be posted on the pages of valuable<br /> services designed to give Internet users and with content of a similar <br />to the linked page.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> quality maintainable pages - pages maintainable quality parameters <br />affect the way inbound links and its position in the search results.</span> </li><br /></ul><br />

External link (backlink)

External link (called backlinks, incoming link, inbound link, inlink, inward link) - this term is understood as external inbound links lea...

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Link

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Link</b> (hyperlink, link, link, called <i>a hyperlink, the link)</i> - the active element (usually text or images), resulting in redirection to another page or object on the Internet.</span> </div><br /><br /><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Exterior links</b></span> <br /><br /><span class="notranslate"> In hypertexts, for example, the Internet, the hyperlink are marked in a different color (typically blue) and / or underlined.</span> <span class="notranslate"><br /> When you move the cursor on the link, the appearance may be changed <br />(for example, may appear to stress that was not there before).</span> <span class="notranslate"> Links that have been used often differ in color from those whom you have not yet opened (ie the result of a Google search.)</span><br /><br /><a name='more'></a> <br /><br /><br /><br /><span class="notranslate"> <b>Classification of hyperlinks</b></span> <br /><br /><span class="notranslate"> Division of links, because of the form:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Text.</span> <span class="notranslate"> Such links are divided in turn into a hyperlink with the website address and those of the texts zakowiczenia.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Graphics.</span> <span class="notranslate"> Due to the object to which links are provided are divided into: - Links to other web sites.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> References to elements within a specific page.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Hyperlinks to specific locations within the same document or web page.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Links to e-mail (mailto).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Links to documents on the FTP server.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Links to multimedia content.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> Distribution of links, depending on the location where the lead:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"><br /> The local (internal) - links to elements of the same document, the <br />service, the most common are the links between the main page and <br />sub-pages of one website.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Global (external) - links leading to any other objects outside the service.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> Because the state in which the links are can be divided into:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Links, after which there was not even pass (closed).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Active links (including links will remain in a very short period of time, when there is the process of opening).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Links, after which there was a transition (open).</span> </li><br /></ul><br />

Link

Link (hyperlink, link, link, called a hyperlink, the link) - the active element (usually text or images), resulting in redirection to ano...

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Query Classification

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Query Classification</b> - list of queries into groups based on combining their features.</span> <span class="notranslate"><br /> Query into a search engine - ordered sequence of characters, usually in<br /> the form of verbal expression or association, describing an object or <br />phenomenon, introduced by the user to search for information about the <br />object or phenomenon.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Query Classification by purpose user</b></span> <br /><br /><span class="notranslate"> Depending on the goal that guided the creation of user queries, we can distinguish:</span><br /><br /><a name='more'></a> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Inquiries <b>information,</b><br /> which is relevant to the user only the end result in the form of the <br />information sought, but it does not matter where the information is <br />found.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Inquiries <b>navigation,</b> created to find the address of a particular resource containing the information.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Inquiries <b>transaction</b> created in order to purchase specific goods, services, etc.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Query classification due to their uniqueness</b></span> <br /><br /><span class="notranslate"> Inquiries can be separated because of how precisely are formulated:</span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Explicitly,</b> in which the information is sought specifically and clearly expressed (eg buy an apartment Kraków)</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Ambiguous,</b> which can be interpreted in several ways (eg, housing)</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Classification in terms of the length of query</b></span> <br /><br /><span class="notranslate"> You can find the information you are looking for a query consisting of a varying number of words:</span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Single-word.</b></span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Phrase</b> (dwusłowne, trzysłowne etc.).</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Classification by geography search</b></span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>In geography,</b> as the object of the search is related to one specific location (city, country, region, etc., for example, Krakow engraving).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Without geography.</b></span> <span class="notranslate"><br /> In this case, the user does not matter the position of the object, or <br />the object can not be assigned to a specific location (for example, a <br />query about downloading software).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>The default geography.</b></span> <span class="notranslate"> Location of object in this case is not referred to directly (for example, order a pizza).</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Classification by popularity</b></span> <br /><br /><span class="notranslate"> One of the most important positioning methods of classification queries.</span> <span class="notranslate"> Depending on the popularity of queries in search engines can be distinguished:</span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>The most popular</b> - most often placed on the search word in a particular subject.</span> <span class="notranslate"><br /> Due to the popularity of these questions, your hand on the key phrase <br />is relatively difficult and consumes a lot of time and money.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Unpopular</b> - rarely used query about a specific topic.</span> <span class="notranslate"> They are the easiest to positioning and high positions are achieved in a relatively short time.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Średniopopularne</b> - mark with a relatively high popularity.</span> <span class="notranslate"> Often used by the sensors.</span> <span class="notranslate"> It is difficult to determine the precise data on the number, specifying which group include this phrase.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"><br /> There are special algorithms that use an empirical method for <br />calculating the popularity phrases: create a database of all possible <br />queries for a topic, and then choose the one with a large majority in <br />number of queries and relate it to the top, is by far the least <br />frequently asked to unpopular, and others - to średniopopularnych.</span> <br /><br /><span class="notranslate"> <b>Query classification due to their competitiveness</b></span> <br /><br /><span class="notranslate"><br /> If the division requests for their popularity is based on user behavior<br /> statistics, the competitiveness of the query is determined by the <br />positioners on the basis of their use by competitors in the same <br />industry.</span> <span class="notranslate"><br /> Inquiries can be considered as highly competitive, if in search results<br /> based on them are shown links to the front pages of websites.</span> <span class="notranslate"> However, it is very competitive relative criterion.</span> <span class="notranslate"><br /> In assessing the competitive phrases are considered inbound links <br />(backlinks) with a key phrase in the anchor text leading to the <br />competition sites located in the top 10, and a level of confidence to <br />the parties in the top 10 for the phrases and their domains, the number <br />of unique pages and domains, which are arranged links to sites in the <br />top 10, their compliance thematic and other parameters.</span> <span class="notranslate"> On this basis, are highlighted phrase:</span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Highly competitive</b> - the positioning of such phrases is difficult and consumes a lot of time and resources.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Średniokonkurencyjne.</b></span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Niskokonkurencyjne.</b></span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>The types of search results, emerging under the influence of positioners</b></span> <br /><br /><span class="notranslate"><br /> In some cases, certain trends create conditions for the use of the <br />positioners same key phrases to position the different sites with <br />similar content.</span> <span class="notranslate"> Such phrases may affect <span class="wiki">your search results.</span></span> <span class="notranslate"><br /> For example, the commercialization of certain areas leads to the fact <br />that, in response to certain highly competitive term results are <br />obtained where the first pages appear only the stores.</span> <span class="notranslate"> In other cases, the effect of positioning factors may be smaller or absent altogether.</span> <span class="notranslate"> This largely depends on how the query is commercialized.</span> <span class="notranslate"> For example, for the query flowers appear in the results of both the stores and the website information and education.</span> <span class="notranslate"> However, for the query inflorescences, the results will definitely prevail information pages.</span> <span class="notranslate"> Because of this phenomenon, the search results are divided into:</span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Monotonous</b><br /> - showing for ambiguous queries where, because of the actions <br />pozycjonerskich, one type of response eliminated the other (eg, laptops <br />phrase).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Encyclopaedic</b> - also appear to ambiguous queries, but including all variants of possible answers (eg, flowers).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Natural</b><br /> - formed by the search for niskokonkurencyjnych phrases in a natural <br />way, without the interference of positioners (eg inflorescence).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>The results of the interim parties</b> - created in response to the phrase niskokonkurencyjne nietematycznych pages.</span> <span class="notranslate"> These are not the answers carrying useful information.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Query classification based on their form of construction</b></span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>The natural</b> question - are built in the form of interrogative sentence (eg How to download movies about vampires)</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Telegraphic</b><br /> request - created without including the - connections between words, <br />prepositions, etc. (for example, rent an apartment inexpensively).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Query <b>operators</b> - search engine allows for more accurate search, using special operators ("+, *, ~, etc.), allowing concretize query.</span> <span class="notranslate"> Google publishes on its website a list of operators in the browser.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Request <b>a quote.</b></span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Query classification because of the language</b></span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Request created in one language.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Request created in several languages.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Request a specific language, but with errors.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Request formulated in different languages ​​with words having the same meaning in these languages.</span> </li><br /></ul><br />

Query Classification

Query Classification - list of queries into groups based on combining their features. Query into a search engine - ordered sequence of c...

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Site visits

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Site visits</b> - the number of site visitors within the specified period.</span> <span class="notranslate"> Most of the statistics are collected data for the day or month.</span> <span class="notranslate"> Search engines take into account the frequency of visits site of deploying it in the ranking of search results.</span> <span class="notranslate"><br /> To properly determine the frequency of visits, you must take into <br />account the number of unique visitors and the number of visited pages.</span> <span class="notranslate"> The unique user is determined based on IP address.</span> <span class="notranslate"> The session is considered new if, since the last entry passed a minimum of 15 minutes.</span> <span class="notranslate"> This term plays a significant role in the process of positioning.</span> <span class="notranslate"> The activities of the positioner should be directed precisely on this page to attract users - they will be more, the better.</span> </div><br /><br /><br /><span class="notranslate"> <b>Sources traffic</b></span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"> Users are brought to a page with various corners of the world wide web.</span> <span class="notranslate"> But how exactly are this way?</span> <span class="notranslate"> For the positioner or the site owner are important sources of traffic, that is, for example:</span> <br /><br /><ul><br /><li> <span class="notranslate"> search engine (SEO campaigns);</span> </li><br /><li> <span class="notranslate"> social networks (SMO campaigns);</span> </li><br /><li> <span class="notranslate"> direct advertising campaigns (contextual advertising, banners, teasers, Leads, etc.);</span> </li><br /><li> <span class="notranslate"> organic movement - input from the search results page, with the exception of inputs by sponsored links;</span> </li><br /><li> <span class="notranslate"> organic movement type type-in ​​- direct enter the URL in the address line in the search input or bookmarks;</span> </li><br /><li> <span class="notranslate"> move the links from other sites;</span> </li><br /><li> <span class="notranslate"> the entry of a mailing</span> </li><br /></ul><br /><span class="notranslate"> Traffic can be both intentional and accidental.</span> <span class="notranslate"> The activities of the positioner should be directed to this site in order to attract the target audience.</span> <span class="notranslate"> Purposeful movement attests to the effectiveness of positioning.</span> <span class="notranslate"> Each service has specific thematic approach and is focused on its public.</span> <span class="notranslate"> Measure the quality of the positioner can move through special counters.</span> <span class="notranslate"><br /> The service counter is the logging of activity of visitors, their <br />regional affiliation, traffic sources, new and re-enter the site, the <br />depth meter etc. They are, for example, Google Analitics.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Traffic Monetization</b></span> <br /><br /><span class="notranslate"> Movement can be a source of revenue website.</span> <span class="notranslate"> Monetization may be direct or indirect.</span> <br /><br /><ul><br /><li> <span class="notranslate"> Direct monetization is typical for commercial projects, selling goods and services.</span> <span class="notranslate"> Visitors by buying something on the site, give the owner direct income.</span> </li><br /><li> <span class="notranslate"> Indirect monetization by selling traffic through numerous affiliate programs.</span> <span class="notranslate"><br /> Scheme is simple: on the high visibility advertising and deployed the <br />site owner receives from the advertiser a fee for the views or go after <br />it, this way of redirecting your traffic to advertisers' sites, the <br />website owner earns income.</span> </li><br /></ul><br /><span class="notranslate"> You monetization schemes are:</span> <br /><br /><ul><br /><li> <span class="notranslate"> fee-per-click (PPC)</span> </li><br /><li> <span class="notranslate"> charge per impression (CPM)</span> </li><br /><li> <span class="notranslate"> fee of action (CPA), under which highlighted a fee for the sale (CPS) fee s lead (CPL).</span> </li><br /></ul><br />

Site visits

Site visits - the number of site visitors within the specified period. Most of the statistics are collected data for the day or month. ...

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Nofollow

<span class="notranslate"> <b>Nofollow</b> - the attribute most often used in two situations:</span> <br /><br /><ul><br /><br /><li> <span class="notranslate"> In a meta robots tag, where on the page enters the need to prevent indexing by search engines all on the Inca.</span> <span class="notranslate"> Be careful when you use this attribute to accidentally exclude from indexing important pages of your site.</span> </li><br /><li> <span class="notranslate"> The text of the document as an attribute of the hyperlink.</span> <span class="notranslate"> In this case, turn off the indexing is one particular link.<a name='more'></a></span> </li><br /></ul><br /><span class="notranslate"><br /> In most cases, links are turned off by using the nofollow attribute for<br /> the party lost no reputation in the eyes of search engines, because <br />each outgoing link from the site reduces its value.</span> <span class="notranslate"><br /> Therefore, use nofollow, if the published material, it is necessary to <br />refer to another Web resource, and you do not want to give a foreign <br />service of your site.</span>

Nofollow

Nofollow - the attribute most often used in two situations: In a meta robots tag, where on the page enters the need to prevent indexing...

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Domain Name

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Domain name</b> (called <i>d omain name)</i> - a unique identifier for a specific node (device or network connection), part of the Internet, the name of the website.</span> <span class="notranslate"> It is composed of letters, digits and "-" sign (provided that he is not at the beginning or end of the name).</span> <span class="notranslate"> Now may be the use of diacritical marks.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"><br /> Domain names are easy to remember addresses to nodes and spread them <br />network resources (websites, blogs, social networks, mail servers, <br />etc.).</span> <span class="notranslate"> All domain names are functioning thanks to the DNS <i>(Domain Name System</i> - The Domain Name System).</span> </div><br /><div><br /><br /><br /><span class="notranslate"> <b>The structure of domain names</b></span><br /><br /><a name='more'></a> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> A domain name consists of a number of separate domains, separated by periods.</span> <span class="notranslate"> For example, the full name google.com, second-level domain includes Google, a part of the first level domain com.</span> <span class="notranslate"> There are some restrictions on the length of the domain name.</span> <span class="notranslate"> Full name should not exceed 63 symbols.</span> <span class="notranslate"> Nevertheless, in some countries allowed to register domain names up to 127 characters.</span> </div><br /><br /><br /><div><br /><span class="notranslate"> <b>The hierarchy of domain names</b></span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Domains zero</b> <i>(Root Domain</i> - tree root domain) - marked with an empty domain name.</span> <span class="notranslate"> For example, in the name somesite.com.</span> <span class="notranslate"> domain is zero after the last dot.</span> <span class="notranslate"> These blank label with zero length are supported only on the main nodes in DNS.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Higher level domain</b> (TLD called - Top-Level Domain) - is the most important, the domain zero, text labels.</span> <span class="notranslate"> These domains can not be bought.</span> <span class="notranslate"><br /> According to the classification, managing them IANA (Internet Assigned <br />Number Authority), they are divided into the following types:</span> </div><br /><br /><br /><div style="margin-left: 40px;"><br /><span class="notranslate"> <b>Basic domain</b></span> </div><br /><ol style="margin-left: 40px;"><br /><li> <span class="notranslate"> Functional domains (called Generic Top-Level Domain, gTLD):</span> <ul><br /><li> <span class="notranslate"> not sponsored higher level domain (com, net, org, biz, info, name, pro);</span> </li><br /><li> <span class="notranslate"> Links domains of higher order (ace, int, aero, cat, coop, eco, jobs, mobi, museum, post, phone, travel, xxx);</span> </li><br /><li> <span class="notranslate"> limited use domain (edu, gov, int, mil);</span> </li><br /><li> <span class="notranslate"> the infrastructure of the Internet domain (arpa, root);</span> </li><br /><li> <span class="notranslate"> reserved domain (example, invalid, localhost, test).</span> </li><br /></ul><br /></li><br /><li> <span class="notranslate"> Country code TLDs (called Country Code Top-Level Domain ccTLD):</span> <ul><br /><li> <span class="notranslate"> domain, consisting of a two-letter country code, according to ISO 3166-1 STANDARD (uk, us, uk);</span> </li><br /><li> <span class="notranslate"><br /> internationalized domain (called Internationalized Domain Names, IDN) <br />containing the characters of national alphabets (Cyrillic, Hebrew, <br />Arabic, etc.), for example рф, бг, ભારત.</span> </li><br /></ul><br /></li><br /></ol><br /><div style="margin-left: 40px; text-align: justify;"><br /><span class="notranslate"> <b>Pseudo</b><br /> (called pseudo-domains) - they are not used by the DNS system, and are <br />used to transfer such as Electronic mail to computer networks with <br />different addressing scheme.</span> <span class="notranslate"> Examples include local or BITNET.</span> </div><br /><div style="margin-left: 40px; text-align: justify;"><br /><span class="notranslate"> <b>Unused domain now:</b> nato, web, CSNET, DDN.</span> </div><br /><div style="margin-left: 40px; text-align: justify;"><br /><span class="notranslate"> <b>Alternative and additional domains of higher order</b><br /> - the former are created using alternate DNS servers (eg Namecoin, <br />Pacific Root, dotBERLIN, etc.) and additional domains are generated <br />using a special software.</span> </div><br /><div style="margin-left: 40px; text-align: justify;"><br /><span class="notranslate"> <b>The proposed domain of higher order</b> - their introduction to DNS is scheduled for next time.</span> </div><br /><br /><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Second-level domains</b> (called <i>the Second-Level Domain, SLD)</i> to identify domains, which marks the full name of the domain facing the domain name of a higher order.</span> <span class="notranslate"> Often, a second-degree domain names of companies, which include the page.</span> <span class="notranslate"><br /> For example, in the domain name apple.com domain of the second degree <br />is Apple (company name), and this domain belongs to the first level <br />domain com.</span> <span class="notranslate"> An example of a domain can be a third-degree technology in the full name technologie.gazeta.pl.</span> <span class="notranslate"> It belongs to the second-level domain newspaper, which in turn belongs to a first-degree pl.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Domain names and IP addresses</b></span> <br /><br /><span class="notranslate"> In DNS, domain names can transform into IP addresses and vice versa.</span> <span class="notranslate"> In this way, the IP can be based on the domain name of the node on the basis of a name - IP.</span> <span class="notranslate"> One domain name can correspond to a single IP address, or more of them (if you work for one address several servers).</span> <span class="notranslate"><br /> One IP address can correspond to one or more domain names (if the <br />registered owner of the server or the server several addresses available<br /> to different clients).</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Commercialization of domain names</b></span> <br /><br /><span class="notranslate"> Easy-to-remember domain names, particularly valued the Internet, they are widely used for commercial purposes.</span> <span class="notranslate"> Regardless of domain names have not yet been covered by intellectual property rights.</span> <span class="notranslate"> The greatest commercial potential, characterized by all of the basic domain and some of the national domain of a higher order.</span> <span class="notranslate"> Renowned also czteroznaczne domain belonging to the second level domain com.</span> <span class="notranslate"><br /> The domain name market is such a phenomenon as cybersquatting, <br />involving the registration of prospective names (eg, identical with the <br />names of well-known trade marks, company or just easy to remember) for <br />subsequent resale.</span> </div><br />

Domain Name

Domain name (called d omain name) - a unique identifier for a specific node (device or network connection), part of the Internet, the nam...

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Meta tags (meta tags)

<span class="notranslate"> <b>Meta tags</b> (meta tags) - these HTML tags stating the page.</span> <span class="notranslate"> In the tag contains information about the website, giving commands browsers and crawlers.</span> <span class="notranslate"> Meta tags are located between the opening and closing HEAD tag.</span> <span class="notranslate"> There are several groups of meta tags, depending on their functions.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Information for search engines</b></span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"> The first group consists of meta tags for search engines to provide information on the internal factors and site optimization.</span> <span class="notranslate"><br /> It is generally believed that the meta tags of the group no longer play<br /> a significant importance in the process of positioning, but <br />nevertheless it is recommended to not forget about them and give them <br />the appropriate data.</span> <br /><br /><ul><br /><li> <span class="notranslate"> Description - The description of the page to be taken into account by the search engine and it appears in search results as so.</span> <span class="notranslate"> snippet.</span> </li><br /><li> <span class="notranslate"> Keyword - this meta tag keywords are typed appearing on the site.</span> </li><br /><li> <span class="notranslate"> Robots - management of document indexing and distributed on the links.</span> <span class="notranslate"><br /> The values ​​of this tag can be: index / noindex (indexed or not), <br />follow / nofollow (indicates whether the machine indexing to follow the <br />links on the site or not), all (allows both indexing and counting links)<br /> , none (combines the nofollow and noindex).</span> </li><br /><li> <span class="notranslate"> Revisit - very important tag that tells the crawler how often should crawl your site.</span> <span class="notranslate"> Whether you carry the tag indexing machines according to their algorithms and deadlines.</span> </li><br /></ul><br /><span class="notranslate"> <b>The commands for the browser</b></span> <br /><br /><span class="notranslate"> Information provided is for browsers using the following meta - tags:</span> <br /><br /><ul><br /><li> <span class="notranslate"> Content-Type - specifies the character encoding of the page.</span> </li><br /><li> <span class="notranslate"> Content-Language - sets the language in which the text was written on the page.</span> </li><br /><li> <span class="notranslate"> Cache-control - defines the parameters of the store in the cache.</span> </li><br /><li> <span class="notranslate"><br /> Refresh - defines the period of time after which the user will be <br />redirected to the URL where the target page does not exist, or display <br />an error message 404</span> </li><br /></ul><br /><span class="notranslate"> <b>About the author</b></span> <br /><br /><span class="notranslate"> Meta tags contain information about the author and owner of the website (they are not mandatory tags):</span> <br /><br /><ul><br /><li> <span class="notranslate"> Site-created - the date the page was created.</span> </li><br /><li> <span class="notranslate"> Author - indicates the author.</span> </li><br /><li> <span class="notranslate"> Owner - information about the owner of the document.</span> </li><br /><li> <span class="notranslate"> Reply-to - shows contacts, such as e-mail, in which you can contact the author.</span> </li><br /><li> <span class="notranslate"> Address - The address of the author or owner.</span> </li><br /></ul><br />

Meta tags (meta tags)

Meta tags (meta tags) - these HTML tags stating the page. In the tag contains information about the website, giving commands browsers an...

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Subdomain

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Subdomain</b> (also called sub-domain) - is part of a higher level domain.</span> <span class="notranslate"> For example, if your domain name is domena.pl is the subdomain name will look like this: poddomena.domena.pl.</span> <span class="notranslate"> Most hosting companies provide free subdomain registration service.</span> <span class="notranslate"> You can also move to a different subdomain hosting, in order to reduce the burden on the site.</span> <span class="notranslate"> Subdomains are primarily used to separate sections on websites.</span> <span class="notranslate"> For example, news sites often move their forums on a subdomain, so as not to confuse information with discussion.</span> <span class="notranslate"> Also, search engines are their additional services, such as the post office, the subdomain.</span> </div><br />

Subdomain

Subdomain (also called sub-domain) - is part of a higher level domain. For example, if your domain name is domena.pl is the subdomain na...

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PageRank (PR)

<div style="text-align: justify;"><br /><span class="notranslate"> <b>PageRank (PR)</b><br /> - expressed an integer between 1 and 10, and the weighting of the <br />search engine Google, calculated on the basis of the quantity and <br />quality of links that point to a page, both external and internal.</span> <span class="notranslate"><br /> Calculation of PR with relatively high accuracy can be calculated by <br />the PR formula, derived from algorithms and formulas presented in the <a href="http://infolab.stanford.edu/%7Ebackrub/pageranksub.ps" rel="nofollow" target="_blank">article,</a> the creators of Google, Sergey Brin and Larry Page: PR (A) = (1 - d) + {PR (T1) / C (T1) + ...</span> <span class="notranslate"> + PR (Tn) / C (Tn)} d (let's call it a formula No. 1).</span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"><br /> Before explaining the symbols in the formula, it must be assumed that <br />many of the values ​​and symbols used by Google to determine PR hand, <br />are proprietary business secret.</span> <span class="notranslate"><br /> Therefore, the following explanations are included only putative <br />definitions developed by the community positioners by experiments.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"><br /> Because of the large number of sites on the Internet, as defined in <br />absolute PR is a convenient tool for assessing the significance of the <br />page (such an assessment is required, for example, in taking decisions <br />about placement of links on your platform).</span> <span class="notranslate"> Definitely more convenient in this case is to use the Google Toolbar PageRank.</span> <span class="notranslate"> It is a special plugin for your browser, showing the importance of hand expressed in whole numbers between 1 and 10</span> <span class="notranslate"> TLPR is calculated according to the formula:</span> <br /><br /><span class="notranslate"> TLPR * a = logbasePR</span> <br /><br /><span class="notranslate"><br /> The exact value of the logarithm of the base, which is dependent on the<br /> number of pages on the Internet and its calculation formula is the <br />secret of Google.</span> <span class="notranslate"> Nevertheless, in view of the observations, it can be assumed that this is a value close to the number 7</span> <span class="notranslate"> In the same way for the coefficient a, located between 0 and 1, select a value first</span> <span class="notranslate"> On this basis, with a fairly high degree of accuracy, the Google Toolbar PR can be calculated by this method:</span> <br /><br /><span class="notranslate"> TLPRlog7 (PR)</span> <br /><br /><span class="notranslate"> But keep in mind that Google's page ranking process uses a real PR.</span> <span class="notranslate"> TLPR is created solely for the convenience of sensors.</span> <br /><br /><span class="notranslate"> Increase PR by the internal linking</span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"><br /> d - the so-called damping factor, reflecting passed by the links the <br />linked website (for which a calculated PR) "quantity" of its validity.</span> <span class="notranslate"><br /> The exact amount of this factor is not disclosed, but the observations <br />show that with a high degree of accuracy can be assumed that it is 0.85 <br />(i.e. 85% of the validity of the party).</span> <span class="notranslate"><br /> According to other data, the attenuation factor measures how likely is <br />the transition from the links on the links on the deployed link.</span> <span class="notranslate"> Also in this case for the value of d shall be 0.85.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> n - the number of pages that are located on links on this page for which is calculated PR.</span> <span class="notranslate"> - C - The total amount of external links located on the side of the link.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> T (1 to n) - number of pages maintainable.</span> <span class="notranslate"> ToolBar PageRank (PageRank Toolbar)</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><img src="http://seopilot.pl/ufiles/seodict/200px-PageRank1.jpg" /> <span class="notranslate"> The formula for calculating PageRank</span> <br /><br /><span class="notranslate"> Starting with page ranking formula (formula No. 1), we can conclude that the minimum PR website may be negative or equal to 0</span> <span class="notranslate"> If we assume that d = 0.85, a 1-d = 0.15.</span> <span class="notranslate"> Thus is the conclusion that PRmin = 0.15 (the sum of the bracket in the formula No. 1 is 0).</span> <span class="notranslate"><br /> In this way, even for the new service with quite a lot of pages and no <br />external links, thanks to skillful internal linking (each page has a <br />link to a specific page), you can get very high PR.</span> <br /><br /><span class="notranslate"> Example:</span> <br /><br /><span class="notranslate"><br /> the number of pages of approximately 15 000, with the mandated 10 <br />internal links leading to the home page on every page, you can get:</span> <br /><br /><span class="notranslate"> PR homepage = 0.15 + 15000/10 * 0.85 = 1275.15 TLPR homepage = log71275, 15 3.6 4</span> <br /><br /><span class="notranslate"><br /> The importance of PR only in the early days of search engine Google PR <br />was the main factor influencing the ranking of sites in search results.</span> <span class="notranslate"> Currently, these factors are approximately 200</span> <span class="notranslate"> However, to this day among the main parameters affecting the results, PR is one of the leading positions.</span> </div><br />

PageRank (PR)

PageRank (PR) - expressed an integer between 1 and 10, and the weighting of the search engine Google, calculated on the basis of the quant...

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Optimize text content

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Optimization of textual content</b> - text adapted to the requirements of the search engines in order to increase the page rank in search results.</span> <span class="notranslate"><br /> This is an extremely important part of the process of positioning, for <br />it is based on the content side is determined compliance with the <br />request.</span> <span class="notranslate"> The text optimization is a complex set of activities, which consists of several steps:</span><br /><br /><a name='more'></a> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Introduction to text keywords - each text is adapted to specific <br />inquiries, in response to which the page should appear in the search <br />results.</span> <span class="notranslate"> Enter keywords in the text must, however sparingly, otherwise the search engines may not accept such a website.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Check the uniqueness of the text - the text written well is to use a <br />service provider checks the uniqueness of the text and if the text is <br />not quite unique, fine-tune it from this angle.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Readability of text - following the above procedures, you should check that the resulting text is easy to read.</span> <span class="notranslate"> If readability is not the best, you must answer the question of what is written.</span> <span class="notranslate"><br /> If it was created especially for robots and probably no one will read <br />it, it can be left unchanged, but if the text contains important <br />information that you need to hit the visitors to the site, it should be <br />reworded so that it is the most readable, even at the cost of delay <br />effects of positioning.</span> <span class="notranslate"><br /> If you are the owner of the lack of time to create the text, the text <br />can be ordered with copywriters or purchase it on the stock exchange <br />texts.</span> </li><br /></ul><br />

Optimize text content

Optimization of textual content - text adapted to the requirements of the search engines in order to increase the page rank in search resu...

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Optimization and Positioning (SEO)

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Positioning and optimization service</b> (SEO - called <i>Search Engine Optimization)</i> - all measures taken to improve the position of a website in the search results in search engines.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Purpose and application</b></span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"><br /> The purpose of positioning the web site is to make it such properties <br />and parameters which facilitate the process of indexing by robots, and <br />optimally meet the requirements of the search algorithm, so as to <br />increase the priority of the search results in the formation of the <br />respective queries.</span> <span class="notranslate"><br /> Optimize the content and code is the first and fundamental step in the <br />process of positioning page, so its use is the same as the goal of <br />positioning itself - the introduction of the service on pre-established <br />positions in the organic search results (Top 1, Top 3, Top 5, Top 10, <br />etc.).</span> <br /><br /><br /><br /><span class="notranslate"> <b>Types of positioning</b></span> <br /><br /><span class="notranslate"><br /> Positioning and optimization service precedes the mandatory audit of <br />the service, during which recommendations are developed for optimizing <br />the content and code, and how it is implemented.</span> <span class="notranslate"> The tasks raised by the audit can be carried out through activities on-site and off-site.</span> <br /><br /><br /><br /><span class="notranslate"> The activities of the party (on-site):</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Distribution of key phrases, according to the subjects on each of its sides.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Rewriting old, or write a new content while maintaining the necessary <br />parameters (uniqueness and volume of text, density and location of <br />keywords, links, text structuring, distribution of text titles and <br />subtitles, etc.).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Compilation of meta tags, title (for each party in accordance with the <br />key phrases that are positioned for it) and description (short <br />description of the content).</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Correction of the source code and improve its errors.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Optimize service project for the speed of loading the page in your <br />browser, read them through different browsers, the adequacy of <br />performance style to the subject of the page, select the font, assigning<br /> alt tags to images, placed on the site, etc.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Optimising usability: page navigation should be most comfortable for the user.</span> <span class="notranslate"> The organization of the overall structure and rules of navigation for the entire site.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Linking the internal pages of the site: to create a structure of cross-links.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> Activities outside the party (off-site):</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Adding the service URL to search engines, directories, assign it, if necessary, to the region.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Obtaining external inbound links (backlinks) distributed on other sites with appropriate subject.</span> <span class="notranslate"> Correcting their existing incoming links: removing unnecessary links from low quality sites and broken.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Arrangement of entries, articles, posts, opinions, etc. with a link to <br />other sites in order to increase the visibility of the site.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> The elimination of potential causes that may lead to the imposition of sanctions by the search engines.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Separation methods of positioning by Color</b></span> <br /><br /><span class="notranslate"> All the actions taken by the positioners to increase the page rank in search engine rankings can be divided into three groups:</span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>White positioning method (White Hat SEO)</b><br /> This includes efforts to increase site popularity among users <br />interentu, providing them with interesting, original and unique content <br />with a minimum density of keywords, increasing the number of naturally <br />acquired links (for example, by adding to the theme directory) .</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Gray positioning method (Grey Hat SEO)</b><br /> SEO is the creation of Grey content with a high density of keywords, <br />doorway pages, creating websites zapleczowych so-called "zapleczówek", <br />which are then linked with pozycjonowanymi sites.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Black positioning method (Black Hat SEO)</b> allowed the wide use of doorway pages, content that is only visible to search engine spiders, so-called. <span class="wiki">Cloaking.</span></span> <span class="notranslate"><br /> Services that have been caught on the use of such methods are banished <br />by search engines (removal of the search engine's index).</span> </li><br /></ul><br />

Optimization and Positioning (SEO)

Positioning and optimization service (SEO - called Search Engine Optimization) - all measures taken to improve the position of a website ...

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Friendly URLs

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Friendly URL</b> is a unique web address that briefly define their content and are clear and easy to read for users.</span> <span class="notranslate"><br /> Most content management systems to create pages gives them addresses <br />consisting of chaotic and illogical (from the point of view of a human) <br />character set, for example: <br />http://site/catalogue.php?sect=9&kind=34&manuf=samsung.</span> <span class="notranslate"> Of course, the code is understandable only for developers and not for regular users.</span> <span class="notranslate"> The concept is to develop a friendly URLs short, laconic, available for Internet addresses.</span> <span class="notranslate"> The same address in a friendly version will look like this: http://site/catalogue/phones/touch/samsung/.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Impact on SEO-friendly URL</b></span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"> Friendly addresses a positive effect on growth position in search results.</span> <span class="notranslate"> This is due to the fact that they generally contain keywords, which is well received by the search engines.</span> <span class="notranslate"><br /> Accordingly friendly URLs organized structure significantly helps <br />people find their site interesting and mostly on information from such <br />sites users deploy links.</span> <span class="notranslate"> However, long URLs with an incomprehensible sense repel and deter visitors.</span> <span class="notranslate"> It is worth noting that the address formatting to be carried out immediately after the creation of the page.</span> <span class="notranslate"><br /> Subsequent changes may result in the temporary disappearance from the <br />search results - search engines need time to crawl again changed links <br />and remove old ones.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Set the friendly URL</b></span> <br /><br /><span class="notranslate"> Most <span class="wiki">CMS</span><br /> systems makes it possible to automate the process of making friendly <br />URLs that are created based on the headlines placed on those pages.</span> <br /><br /><br /><br /><span class="notranslate"> Pros friendly URL:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Users can better understand the structure of the site;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Such addresses are easy to remember;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> if you need to go to level up enough that visitors wear off unnecessary part of the address;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> when you return to our site, you can immediately get to it interesting <br />chapter, omitting unnecessary hand, guided only addresses the previous <br />questions;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> increasing position in search results.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> Less:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> increase the load on the server.</span> </li><br /></ul><br />

Friendly URLs

Friendly URL is a unique web address that briefly define their content and are clear and easy to read for users. Most content management...

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Browser

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Web browser</b><br /> (called Browser to browse from - view) - software to receive, develop, <br />and view information on the Internet on websites, identifiable by URL <br />and being a carrier of content, graphics, and other objects.</span> <br /><br /><span class="notranslate"> Some types of web content (images, text) may contain links to other sites on the web.</span> <span class="notranslate"><br /> With the help of search engines and hyperlinks, you get the ability to <br />quickly move between pages sites and find the information you need.</span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"> <b>Principles of operation</b> The main task of browsers to download and display the information on the website.</span> <span class="notranslate"> The preparation is carried out in the following way: you type in the address line is the URL of the page you want to view.</span> <span class="notranslate"> The browser sends a request to the server to obtain information that is then passed to the program.</span> <span class="notranslate"> At the same time followed by reformatting the data from the HTML document interactive.</span> <br /><br /><span class="notranslate"> <b>Most Internet</b> Explorer Internet Explorer (IE) was one of the first graphical browsers developed by Microsoft.</span> <span class="notranslate"> The first version of this review appeared in 1995, and since 1996, IE 3.0 has become part of the Windows 95</span> <span class="notranslate"><br /> For the last ten years, the Internet Explorer browser was the leader in<br /> terms of installed copies, but from 2009 began to lose popularity (it <br />is currently the second most popular search engine in the world and <br />third in Poland).</span> <span class="notranslate"> However, the program remains up to 90% of the market in the UK, Korea, China and the countries of North America.</span> <br /><br /><span class="notranslate"> Pros browser:</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> Cons:</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> Google Chrome</span> <br /><br /><span class="notranslate"><br /> A relatively new browser, which appeared in 2008, is currently the most<br /> popular in the world (in Poland persists priority Mozilla Firefox).</span> <span class="notranslate"> As it is based on Chromium browser uses the free and the WebKit engine, which is used to display web pages.</span> <span class="notranslate"> With Chrome users will get access to new, heretofore unavailable in browsers function.</span> <span class="notranslate"> Google Chrome can be installed on Windows operating systems, Mac OS and Linux.</span> <br /><br /><span class="notranslate"> Pros:</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> Cons:</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> Mozilla Firefox</span> <br /><br /><span class="notranslate"> The first version of Mozilla Firefox appeared in 2004.</span> <span class="notranslate"> Currently, it occupies the third position in the world in terms of popularity in Poland - first.</span> <span class="notranslate"><br /> Mozilla Corporation is constantly working on improving the browser, not<br /> only for Windows but also on Mac OS X, FreeBSD, Linux, and others.</span> <br /><br /><span class="notranslate"> Advantages:</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> Cons:</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> Opera</span> <br /><br /><span class="notranslate"> The first version of Opera, appeared in 1995.</span> <span class="notranslate"> Initially it was distributed directly from the limited license (shareware), which could affect its low popularity.</span> <span class="notranslate"> Ten years after the appearance of the browser rules for its use have evolved and received the status of a freeware.</span> <span class="notranslate"> One of the advantages Opera is its adaptation to mobile devices (versions of Opera Mini and Opera Mobile).</span> <span class="notranslate"> Currently, it occupies the fifth position in the world and fourth in Poland.</span> <br /><br /><span class="notranslate"> Pros:</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> Cons:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Traditional way to get the time with Windows;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> ease of use.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Not all web standards;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> small browser performance;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> common security problems.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> high level of safety;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> high speed operation.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> The minimum amount of built-in functions;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> browser does not work on systems earlier than Windows XP.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> many built-in plug-in;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> availability of multiple extensions;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> ability to change the appearance.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> a number of gaps in the safety program;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> high efficiency and speed of work;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> convenient navigation;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> the ability to install multiple plugins;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> suitable for all mobile OS.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> it is not possible to make certain settings, using the graphical interface;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> problems with the operation of certain plugins.</span> </li><br /></ul><br />

Browser

Web browser (called Browser to browse from - view) - software to receive, develop, and view information on the Internet on websites, ident...

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Position in search results

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Position in search results</b> is the location of a particular site in the search results for a given query, which is a key phrase.</span> <span class="notranslate"> This item is dependent on many factors, among which are:</span><br /><br /><a name='more'></a> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> The place where the user is located (geolocation).</span> <span class="notranslate"><br /> Google to provide the most relevant results, it automatically detects <br />the location from which you are asked the question and displays the <br />results on its basis.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Google Dance.</span> <span class="notranslate"> Google's algorithm determines which databases the user's browser connects to.</span> <span class="notranslate"> Information obtained from various databases may be different as the update does not proceed at the same time.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Customize results.</span> <span class="notranslate"> Google collects information about search preferences through cookies or through Google services.</span> <span class="notranslate"><br /> When a user is logged in, the search engine gathers information about <br />what users search for, what pages visited, etc. To disable the feature <br />adaptation of the results, click the "Disable adjustment based on search<br /> activity."</span> <span class="notranslate"><br /> Using a variety of browsers, which are written various stories of <br />browsing the Internet also affects the personalization of results.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Search Filters.</span> <span class="notranslate"> Such a filter is to search with the "Polish only" or selecting a specific region.</span> <span class="notranslate"> Note the default search filters or introduced as needed and modify them accordingly.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Recommendations G+ 1</span> <span class="notranslate"> They also have an impact on your search results.</span> <span class="notranslate"><br /> Once logged in Google user searches for information, some brief <br />descriptions in Google's search results can be tagged with his friends.</span> <span class="notranslate"> Content recommended by friends are considered more valuable referrals by strangers or niepolecanych at all.</span> <span class="notranslate"> This feature also personalizes your search results.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Handling setting, with which the user specifies how many want to see the results on one page.</span> <span class="notranslate"> The default is 10 items enabled with dynamic search.</span> </li><br /></ul><br />

Position in search results

Position in search results is the location of a particular site in the search results for a given query, which is a key phrase. This ite...

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Stop-words (stopwords)

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Stop-words (stopwords)</b> - a concept of SEO.</span> <span class="notranslate"><br /> These are the words that add nothing to the text from the point of view<br /> of logic and communication, and do not involve any substantive content,<br /> the most common pronouns, przyimiki, numerals, etc. These words are <br />ignored by search engines.</span> <br /><br /><br /><br /><span class="notranslate"> The following list of commonly used stopwords:</span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"><br /> and that, ah, though, but, oh, either, but, oh, no, even, more, much, <br />because, in fact, that they were, by no means, be, was, was, was, were, <br />will be, will be, inches, whole, whole, you, you, you, what, whatever, <br />something, sometimes, sometimes, why, if, that is, far, for, why, why, <br />to, well, nowhere, pretty, much, two, two, two, two, today, today, when,<br /> if, for, where, somewhere, someplace, it, and, the, what, the, other, <br />other, other, other, that, I, it, like, some, like, which, for some, <br />what, a! What, however, as, somehow, it, one, one, one, however, but, <br />its, its, to him, is, I am, yet, if, if, now, it, all, When, several, <br />someone, anyone, anyone, who, who, whom, whose, who, whom, where, who, <br />for, years, but, or, have, have, little, I, I, even between, me, me, <br />can, my, my, my, my, can, can, can, my, it must, we, on, over, us, us, <br />us, our, our, our, our, our, our, however, immediately, even her, <br />nothing they do not, let, him, her, him, never before, them, than, well,<br /> the next, from, around, he, she, they, they, it, and, behold, yes, you,<br /> you, you, the, the, the, though, over, since, should, should, should, <br />should, in addition, the law, after all, in front of, above, before, <br />the, the, the, Also, alone, alone, are, now, where, each, other, meaning<br /> their, that, as such, such, such as, there are, of this, this, that, <br />now, also, that, you, you, so, you, here, here, your, your, your, your, <br />thy, your, you, the, only, the, in, the, you, you, you, yours, yours, <br />yours, we, according to many, many, more, more, all, all, all, all, all,<br /> the, you, just, with, for, perhaps, forever, from, zł, again, again, <br />was, no, no, no, any that to.</span> <br /><br /><span class="notranslate"> The word "no" is not a stop-word, it means the plant.</span> <br /><br /><br /><br /><span class="notranslate"><br /> Due to constant changes in the algorithms, the list of these words <br />requires regular updates, because each search engine has its own <br />database of stop-words.</span> <span class="notranslate"><br /> Therefore, creating content for a website worth paying attention to the<br /> frequency of stop-words and their stosunkek the total number of words <br />in the text.</span> </div><br />

Stop-words (stopwords)

Stop-words (stopwords) - a concept of SEO. These are the words that add nothing to the text from the point of view of logic and communi...

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Snippet

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Snippet</b> (called <i>snippets</i> - section) - a small piece of text wyświelający next link in the search results.</span> <span class="notranslate"> In other words, it is a short description of the web page corresponding to the request for a search engine.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Snippetu role in SEO</b></span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"> In the snippet are highlighted keywords from the query to the search engine.</span> <span class="notranslate"> The content of the snippet, often enough to get the information you need, without having to go to the page.</span> <span class="notranslate"><br /> Snippetu role is often underestimated, but to motivate the user to <br />enter the website, you should take care of the eye-catching snippets.</span> <span class="notranslate"><br /> Competition, even found a few items below, due to optimum snippetowi <br />can enjoy greater popularity than the party in the first position <br />without polished snippetu.</span> <span class="notranslate"><br /> The more accurate and concise answer to the question gives the snippet,<br /> the greater the number of passes will record the page, which has a <br />significant impact on ranking high in the search results.</span> <br /><br /><br /><br /><span class="notranslate"> <b>How to influence the content of snippetu</b></span> <br /><br /><span class="notranslate"><br /> Snippet is formed by the search engine based on specific algorithms, <br />and its quality, as above mentioned, affects the amount go to the site <br />from search results.</span> <span class="notranslate"> The question now is how the positioner can influence its content.</span> <span class="notranslate"> Basically, for the search engines recognize the underlying meta tag description and content of the page.</span> <span class="notranslate"> Each search engine has its nuances, the knowledge of which allows you to manipulate the contents of snippetu.</span> <br /><br /><span class="notranslate"><br /> With Google as the basis for creating snippetu accepted meta tag <br />description if search finds that it corresponds to the content of <br />queries and can be useful for the user.</span> <span class="notranslate"> Therefore, be sure to filling that tag.</span> <span class="notranslate"> Google snippetu length is 160 characters.</span> <span class="notranslate"><br /> The length of the meta description may exceed that amount, and the text<br /> will be taken into consideration by the search engine as a whole.</span> <span class="notranslate"> From this it follows that affect the snippets on Google you can thanks to a valid description in the meta description.</span> <span class="notranslate"> Just enter there two sentences containing both key phrase itself and its modifications.</span> <span class="notranslate"> Also make sure that your content and positioning umiejętym for these key phrases.</span> </div><br />

Snippet

Snippet (called snippets - section) - a small piece of text wyświelający next link in the search results. In other words, it is a short...

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Page wikilinked

<div style="text-align: justify;"><br /><span class="notranslate"> <b>A page of links</b> - this page positioning, which have links placed on the website link.</span> <br /><br /><br /><br /><span class="notranslate"> <b>The mechanism linking</b></span> <br /><br /><span class="notranslate"> The linking page and links are closely linked, and both are involved in the process of positioning.</span> <span class="notranslate"><br /> Combining these mechanism can be summarized as follows: on the links on<br /> high PageRank, enjoying the zufaniem search engines deployed is a link <br />to a page of links, which provide a piece of the linking page to be <br />valid the linked page, but its validity is not affected.</span> <span class="notranslate"> This allows a page of links is gaining in importance, which, however, does not provide the link-back.</span> <span class="notranslate"> However, as a consequence of a page of links can be a party links to other recipients.</span> <span class="notranslate"><br /> Positioning by linking remains the most effective and popular method of<br /> positioners, allowing a natural increase ranking high in the rankings.</span> <span class="notranslate"><br /> Search engines notice that the young side has a high citation index <br />refers to the number of zufanych services, therefore, the page will be <br />higher in the search results.</span> <br /><br /><br /><br /><span class="notranslate"> <b>What harms the linked page</b></span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"> Harm when positioning the linked website by linking to the wrong strategy can gain links.</span> <span class="notranslate"> First of all, should not be allowed to appear in a large amount of inbound links in too short a period of time.</span> <span class="notranslate"><br /> This occurs when the positioner is buying at once disproportionately <br />many links to pages maintainable, which is not typical of their natural <br />growth.</span> <span class="notranslate"> Secondly, the negative impact on the linked page will affect the placement of links on the pages of low quality.</span> <span class="notranslate"><br /> The linking site should have a theme similar to the linked pages, the <br />appropriate number of external links organically entered in the text and<br /> should enjoy the trust of search engines and Internet users.</span> </div><br />

Page wikilinked

A page of links - this page positioning, which have links placed on the website link. The mechanism linking The linking page and links...

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TOP

<div style="text-align: justify;"><br /><span class="notranslate"> <b>TOP</b> (from called <i>top</i> - top, top, top) - Page, located on the first page of search results for a particular query.</span> <span class="notranslate"> Introduction to the masthead is the primary goal of positioning.</span> <span class="notranslate"> The various search engines TOP may be different, which is associated with differences in search algorithms.</span> <span class="notranslate"><br /> It is possible to simultaneously achieve the masthead on Google, Yahoo <br />and other search engines, however, should take into account the specific<br /> analytical tools for each of the search engines, which, though in many <br />respects, they often differ radically in the way.</span><br /><br /><a name='more'></a> <br /><br /><span class="notranslate"><br /> Pozycjonerzy use terms such as TOP1, TOP3, TOP5, TOP10, to determine <br />the appropriate ranking leader, the first three results, Fridays and <br />dozens of pages.</span> <span class="notranslate"><br /> Continuing the calculation, such as TOP20, there is no particular <br />meaning, because the search engine in response to a query by default, <br />appear on the 10 results per page.</span> <span class="notranslate"><br /> Therefore, the introduction of service to the TOP10, or on the first <br />page of search results, it should be the goal of a minimum effective <br />positioning.</span> <br /><br /><br /><br /><span class="notranslate"> <b>The advantages for the parties in TOP10</b></span> <br /><br /><span class="notranslate"><br /> Most of the users when searching for information, reading only the <br />first page of results, then change the query more specific or general.</span> <span class="notranslate"> In this way, the occupying top positions in the search results objectively attract more attention.</span> <span class="notranslate"> This allows you to quickly achieve the objectives for which the site was created.</span> <br /><br /><span class="notranslate"> Minus one - sites located in Topi be continuously monitored so as not to fall in the leading position.</span> <span class="notranslate"><br /> To prevent this, you should continue to use pozycjonerskie action, <br />although less intense than the introduction of parties to the masthead.</span> </div><br />

TOP

TOP (from called top - top, top, top) - Page, located on the first page of search results for a particular query. Introduction to the m...

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Title

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Title</b> - one of the most important tags on a website, which contains the header of the HTML document.</span> <span class="notranslate"> By accessing the site, the search engine robots to learn its contents are guided first of all to him.</span> <br /><br /><br /><br /><span class="notranslate"> There are a few useful tips on the header title:</span><br /><br /><a name='more'></a> </div><br /><br /><br /><ul><br /><li> <span class="notranslate"> The header should reflect the essence of pages and be written for the user, not the robot.</span> </li><br /><li> <span class="notranslate"> Header length should fall between 50 and 60 characters.</span> </li><br /><li> <span class="notranslate"> The header should contain at least one of the key phrases.</span> </li><br /><li> <span class="notranslate"> Key phrase in the title tag must correspond frazom in the text of the page.</span> </li><br /><li> <span class="notranslate"> Each page of the website should have a unique title.</span> </li><br /><li> <span class="notranslate"> The header connectors are undesirable, prepositions, pronouns, etc.</span> </li><br /><li> <span class="notranslate"> Do not make the title as special characters.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"><br /> Adjusting to these simple rules can satisfy not only the search <br />engines, which will therefore be better to crawl the site, but also <br />users who are going to the page with the title "Car Auctions" will bid <br />on the cars, not the advertising of cosmetics.</span> <span class="notranslate"><br /> Otherwise, users will immediately leave a website that does not meet <br />their expectations, and thus will increase the bounce of the page, which<br /> has a negative impact on the position in search results.</span> </div><br />

Title

Title - one of the most important tags on a website, which contains the header of the HTML document. By accessing the site, the search e...

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Doorway pages (doorway pages)

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Doorway pages</b><br /> (called Doorway Pages, The Bridge, The Gateway, Jump Page, Portal Page,<br /> Zebra Page, Entry Page) - websites, created to redirect visitors to a <br />specific website, or forwarded to their reputation by linking.</span> <span class="notranslate"><br /> Such sites can not be considered wholesome - they are supporting <br />platform, designed to support the proper positioning of the site.</span> <span class="notranslate"><br /> According to the classification of ways of positioning, the transition <br />can be determined by color, depending on the aims and objectives of <br />their creators:</span><br /><br /><a name='more'></a> </div><br /><br /><br /><ol><br /><li style="text-align: justify;"> <span class="notranslate"> <b>"Black" doorway pages</b></span> </li><br /></ol><br /><div style="margin-left: 40px; text-align: justify;"><br /><span class="notranslate"><br /> Designed for automatic redirection, usually via a Meta Refresh command <br />to the appropriate service, which explicitly violate the recommendations<br /> of search engines.</span> <span class="notranslate"> This page does not contain structured text - you never see her again.</span> <span class="notranslate"><br /> Its content is generated by special programs interrelated set of <br />symbols with key words and phrases whose density is usually very large.</span> <br /><br /><span class="notranslate"> Operating principles:</span> <br /><br /><span class="notranslate"><br /> With the help of special generators created a lot przepozycjonowanych <br />free hostingach pages that link to each other, slightly improving on the<br /> occasion of its parameters.</span> <span class="notranslate"> By linking and przeoptymalizowaniu, such sites rise to the top positions of search rankings.</span> <span class="notranslate"><br /> Internet users, adopting them as part comply with their request, <br />clicking on them, after which they are automatically transferred to <br />another service, although often with a preset theme something in common,<br /> but located far in the search results.</span> <span class="notranslate"><br /> Search engines absolutely oppose a black doorway, constantly improving <br />their algorithms and if you encounter does not automatically impose a <br />ban on them.</span> <span class="notranslate"><br /> Therefore, positioning using them is becoming less popular, but their <br />simplicity and efficiency continues to attract impatient sensors.</span> </div><br /><br /><br /><ol><br /><li style="text-align: justify;"> <span class="notranslate"> <b>"Grey" doorway pages</b></span> </li><br /></ol><br /><div style="margin-left: 40px; text-align: justify;"><br /><span class="notranslate"> They are designed to transfer the right news services of inbound links.</span> <span class="notranslate"> On pages doorwayowych of this type is established automatically redirected and they are not optimized for keywords.</span> <span class="notranslate"><br /> Therefore, search engines rarely bring these pages to search results <br />because their content can not be fully compatible with the queries (due <br />to lack of key phrases).</span> <span class="notranslate"> Nevertheless, gray doorway pages contain logically structured text, semantically close to the subject of proper maintenance.</span> <span class="notranslate"><br /> The text is inserted after a couple of links on the right side, which <br />add its value, which is necessary in the process of positioning.</span> <span class="notranslate"> Then, the address of that page as spam is sent internet users, which are used to address databases.</span> <span class="notranslate"><br /> The search engines is difficult to combat the gray doorway, as a matter<br /> of fact they do not infringe the rules: do not automatically redirect <br />users to other URLs do not contain przeoptymalizowanego and illogical <br />text.</span> <span class="notranslate"><br /> Nevertheless, however, they can not be regarded as fully compliant with<br /> the guidelines because users become aware of them with spam, which is <br />opposed by the search engines.</span> </div><br /><br /><br /><ol><br /><li style="text-align: justify;"> <span class="notranslate"> <b>"White" doorway pages</b></span> </li><br /></ol><br /><div style="margin-left: 40px; text-align: justify;"><br /><span class="notranslate"> These parties do not violate any guidelines of search engines.</span> <span class="notranslate"> They contain valuable information, often of a commercial nature and the links on the right side.</span> <span class="notranslate"> We can say that these are the main site advertising services.</span> <span class="notranslate"><br /> The boundary between white and gray doorwayami is often contracted as <br />white are also often spread by spam, because traditional methods consume<br /> a lot of time and money.</span> </div><br /><br /><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Value to search doorway pages</b></span> <br /><br /><br /><br /><span class="notranslate"> The search engine referrals for webmasters always enters a ban on the use of false doorway pages, or black doorwayów.</span> <span class="notranslate"><br /> If you find them through the search engine they are immediately banned -<br /> thrown out of the search engine's index and, therefore, from the <br />results list.</span> <span class="notranslate"><br /> Search engines usually do not have a reason to apply sanctions against <br />the gray and white doorway pages as they do not violate the <br />recommendations, in particular, do not send out spam directly.</span> <span class="notranslate"> It is worth noting that the parties, in which direct doorway, they are punished.</span> <span class="notranslate"> An exception may be cases where the doorway is on the subdomain of the main site.</span> </div><br />

Doorway pages (doorway pages)

Doorway pages (called Doorway Pages, The Bridge, The Gateway, Jump Page, Portal Page, Zebra Page, Entry Page) - websites, created to redi...

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The linking page

<div style="text-align: justify;"><br /><span class="notranslate"> <b>The linking party</b> - the party transmitting part of its value other side, the so-called.</span> <span class="notranslate"> the linked page.</span> <span class="notranslate"> The statistical value is transferred by means of links placed on the link.</span> <span class="notranslate"><br /> The role of the pages maintainable in positioning is high, because the <br />strong parties may provide high value, which has a positive effect on <br />the positions of the parties related to the rankings.</span><br /><br /><a name='more'></a> <br /><br /><br /><br /><span class="notranslate"> <b>Search pages maintainable</b></span> <br /><br /><span class="notranslate"> Before the positioner is the task of finding relevant web pages during and deploy on their link on your site.</span> <span class="notranslate"><br /> Search page, you can manually (in thematic directories, social <br />networks, forums), which is quite time-and labor-intensive, as well as <br />by specific marketing systems links.</span> <span class="notranslate"><br /> The marketing systems links webmasters for a specific payment available<br /> space on their web sites for the placement of links on the sensors.</span> <br /><br /><span class="notranslate"> Changes related links sales systems should meet a number of criteria:</span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> high PageRank;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Domain age appropriate;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> a subject close to the linked page;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> appropriate height of the domain;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> amount of external links should not exceed three.</span> </li><br /></ul><br />

The linking page

The linking party - the party transmitting part of its value other side, the so-called. the linked page. The statistical value is tran...

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Usability

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Site Usability</b> (called <i>usability</i><br /> - usability, ease of use, ergonomics) - property maintenance, that <br />dictates the ease with which a user can navigate between the parties and<br /> to work in his intefejsie.</span> <br /><br /><span class="notranslate"> For usability of a number of factors, such as:</span><br /><br /><a name='more'></a> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Nauczalność (learnbility).</span> <span class="notranslate"><br /> He talks about how fast the user who first sees the interface service <br />will possess the skills necessary to perform simple tasks and functions.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Efficiency of use (efficiency) - determined on the basis of convenience<br /> and the speed with which the visitor will move in and do the job.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Zapamiętywalność (memorability).</span> <span class="notranslate"> Specifies the ability to quickly memorize the principles of the interface and its navigation.</span> <span class="notranslate"> If the next entry you must re-learn the rules of navigating the site, it may mean that it is difficult to remember.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> The number and severity level of error is a factor determining how <br />often people make mistakes when moving around the site, how they are <br />important and what are the possibilities of repair.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> The subjective feeling, the personal service evaluation by the user.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>The importance of usability</b></span> <br /><br /><span class="notranslate"><br /> Research professionals, such as your User Interface Engineering Inc., <br />shows that the search users in 60% of cases they can not find you're <br />looking for.</span> <span class="notranslate"> This leads to lower productivity, loss of valuable time and a decrease in the number of visits the site.</span> <span class="notranslate"><br /> However, according to data provided by Forrester Research, "thanks to <br />poor usability stores are losing 50% of the buyers, 40% of which will <br />never come back." Studies on the behavior of users on the Internet show <br />that visitors receive bad services not loading in a complex structure.</span> <span class="notranslate"> Internet users do not want to wait for the complete page load, and spend time to understand the rules of navigating the site.</span> <span class="notranslate"> In today's Internet, there are no such concepts as manual repair or exchange service page.</span> <span class="notranslate"><br /> You want to understand the functionality of the service in the first <br />sekunadach explore page, or instantly know how to navigate through the <br />site, and immediately save the structure and functions of the service it<br /> offers.</span> <span class="notranslate"> If this does not happen, the internet just moves to a different, more rewarding him direction.</span> <span class="notranslate"><br /> A manifestation of concern for the usability is to design a site that <br />is dedicated to the user, which in turn affects such important <br />indicators as the frequency of visits and conversions.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Design and Usability Testing</b></span> <br /><br /><span class="notranslate"> The process of creating a functional and usable website can be divided into two stages: development and testing.</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Designing Usability (Usability Engineering) is part of a methodological<br /> approach to creating a functional and user-friendly web interface <br />interentową.</span> <span class="notranslate"> The result of the work at this stage should be properly functioning, efficient and easy-to-use service.</span> <span class="notranslate"> Designing usability consists of several stages, of which the most important are:</span> <ul><br /><li style="text-align: justify;"> <span class="notranslate"> collect data and requirements for the proposed service;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> development and testing of a prototype;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> evaluation of design alternatives, and navigation service;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> analysis of the problems that you may encounter;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> provide solutions and testing them.</span> </li><br /></ul><br /></li><br /><li style="text-align: justify;"> <span class="notranslate"> Usability Testing (Usability Testing).</span> <span class="notranslate"> This is the final phase of the development site usability.</span> <span class="notranslate"> The standard test is performed by the user - Scan a certain amount of tasks using the prototypes.</span> <span class="notranslate"> During these tests recorded everything he does and says tester.</span> <span class="notranslate"> A typical test is performed by at least two users working together.</span> <span class="notranslate"> As a result, testing should be collected:</span> <ul><br /><li style="text-align: justify;"> <span class="notranslate"> information about the order of steps performed (action) necessary to achieve this objective;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Information about the mistakes made by the user;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> because of the difficulties that you encountered;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> data rate performance for the tasks;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> subjective evaluation of the user's activities on the site.</span> </li><br /></ul><br /></li><br /></ul><br /><div style="margin-left: 40px; text-align: justify;"><br /><span class="notranslate"> The purpose of testing is to detect potential problems which may be encountered users and to find methods for their solution.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>The steps for creating a functional and convenient to use website</b></span> </div><br /><br /><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> <b>The preliminary stage</b> - at the initial stage, you specify:</span> <ul><br /><li style="text-align: justify;"> <span class="notranslate"> goal that guided the creation of service;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> target group of Internet users;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> characteristics, determining the members of the target group and the objectives for which they visit service.</span> <span class="notranslate"><br /> These goals are generally the same for most sites, but depending on the<br /> subject, which moves a particular service specialists who design <br />usability can get a additional targets.</span> <span class="notranslate"><br /> In the process of goal setting should be remembered that the service <br />should be as simple, easily digestible and efficient to use, easy <br />zapamiętywalnym and satisfactory from the point of view of the <br />subjective assessment of the visitor.</span> </li><br /></ul><br /></li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>A collection of data and requirements</b><br /> (for existing sites) - This step is the collection of information from <br />users about their requirements for service and assessment of how the <br />current website project that corresponds to the requirements.</span> <span class="notranslate"> Data can be collected from users by:</span> <ul><br /><li style="text-align: justify;"> <span class="notranslate"> form and return form;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> analysis of server logs;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Usability testing of an existing service.</span> </li><br /></ul><br /></li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Development of a prototype.</b> Well known that the study of impacts is much easier for a real object, and therefore are created prototypes of websites.</span> <span class="notranslate"> With their creation uses a minimum amount of content and does not load graphics.</span> <span class="notranslate"><br /> At this stage, the most important is to analyze the opinions and <br />comments of testing users and to determine how the prototype of the <br />website is able to perform set tasks.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Create content and its optimization.</b> One of the main criteria of good usability is the attractiveness of the content to the user.</span> <span class="notranslate"> Out of all the information gathered on the site is placed ones are really needed, interesting and understandable for the user.</span> <span class="notranslate"><br /> Most Internet users during the first few seconds of viewing, scanning <br />visual information arranged on the site and read only the ones that <br />caught their attention.</span> <span class="notranslate"> The text on the page is split into headings, titles and subtitles.</span> <span class="notranslate"> In order to facilitate reading and sorting information applies paragraphs, lists, tables.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> <b>Organization-page navigation.</b><br /> Main criteria determining the quality-designed navigation is based on <br />simplicity and ease with which users can navigate through the pages of <br />your website.</span> <span class="notranslate"> Therefore, the navigation should be the same on all sites, intuitive, understandable and easy to remember.</span> <span class="notranslate"><br /> Testing usability testing is an interactive process of detecting the <br />factors that help the user, and those that hinder him, carried out in <br />order to exclude the latter.</span> <span class="notranslate"><br /> Testing is typically performed several times, until the development of <br />the final variant, corresponding to the requirements of usability.</span> </li><br /></ul><br />

Usability

Site Usability (called usability - usability, ease of use, ergonomics) - property maintenance, that dictates the ease with which a user c...

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URL

<div style="text-align: justify;"><br /><span class="notranslate"> <b>URL</b><br /> (Uniform Resource Locator) - a standardized format for addressing <br />resources, standardized form of writing addresses on the Internet.</span> <br /><br /><span class="notranslate"> Each URL is unique and shows the location of the network.</span> <span class="notranslate"><br /> Initially, the creator of URL Tim Berners-Lee wanted to use the <br />identifier to determine separate files in local area networks, and later<br /> in the global Internet.</span> <span class="notranslate"> Currently URL has its own standard (RFC 1738) and used for the determination of any files and nodes in the network.</span><br /><br /><a name='more'></a> <br /><br /><br /><br /><span class="notranslate"> <b>URL format</b><br /> URLs that are the traditional form of writing: <protocol> :/ / <br /><contenttype> strony="">. <username> Domeny=""> <br /><port> / <path URL> / For example: http://www.example . com:<br /> 8080/somepath.php / </ port> </ name> </ type> </ <br />protocol></span> </div><br /><span class="notranslate"> <protocol> <contenttype> strony=""> <username> domeny=""> <port></span> <br /><br /><div class="block-in"><br /><br /><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Protocol - Specifies the type of data transfer: http - plain text, <br />https - the message text over an encrypted connection, FTP - file <br />transfer protocol, mailto - e-mail address.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Page type - specifies for which browser page is adapted.</span> <span class="notranslate"><br /> According initially accepted standards all URLs beginning with the <br />letters WWW, allowing to identify the site as a resource available on <br />the Web with the help of a regular browser (for mobile phones was <br />subsequently adopted abbreviation wap - Wireless Application Protocol).</span> <span class="notranslate"><br /> Now this principle is used much less frequently, and if, before the <br />page name is not shown the type, it is assumed that this is the site for<br /> a regular browser.</span> <span class="notranslate"> If the site is suitable for viewing on a mobile device, or have it both ways - wap and web extensions are shown.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Domain name - a unique resource address symbols expressed in the network.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Port - port number to access.</span> <span class="notranslate"> Any web application has its own data exchange protocols, which are connected to specific ports.</span> <span class="notranslate"> Http protocol works with TCP ports 80 or 8080.</span> <span class="notranslate"> If the server to which the request is sent, there are just web pages, the default port does not show up.</span> <span class="notranslate"> If the server has access can be obtained, for example, ftp, it should still show the port number.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> URL Path - indicates the exact position of the home page.</span> <span class="notranslate"> Recording Form URL in the URL initially could only use the basic Latin alphabet, numbers and some punctuation marks.</span> <span class="notranslate"> Now, with transcoding capabilities, the URL may consist of symbols of many different alphabets, Arabic, Chinese, Cyrillic, etc.</span> </li><br /><br /><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Internet services needed to simplify working with URL</b><br /> Among the disadvantages include URL lack of clarity, length, and lack <br />of flexibility, the parties may change or disappear, and the URL will <br />continue to lead to a non-existent page.</span> <span class="notranslate"> Therefore, the resulting Web services, providing the opportunity to simplify the URL:</span> </div><br /><br /><br /><li style="text-align: justify;"> <span class="notranslate"> PURL (called Persistent Uniform Resource Locator - permanent tenant URL).</span> <span class="notranslate"> PURL provides specific databases to protect URL.</span> <span class="notranslate"> When the output link is changed, this information reaches the database and the necessary changes are introduced.</span> <span class="notranslate"> In this way, the external service address remain unchanged.</span> <span class="notranslate"><br /> This is the preferred method for pages with dynamic content that can <br />often change and change their position: search systems to index page <br />with the URL PURL and even if you change the output path, file or page <br />can be found on the server, and the page will not lose position search <br />results.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Short URL - generic name for Web services, which can significantly <br />shorten the length of the URL, which is possible by creating aliases <br />(synonyms) for the final URL of a short domain name.</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Friendly URL (friendly URL) - URL is easy and convenient for the user's<br /> address, which greatly facilitates the use of it, not only by the <br />Internet, but also by the search engine robots.</span> <span class="notranslate"><br /> Getting friendly URLów is possible thanks to so-called process of <br />rewriting pages (called rewriting), which is usually configured in. <br />Htaccess file.</span> <span class="notranslate"> Many CMS that offer this service, such as Joomla!</span> <span class="notranslate"> for each site is assigned a number corresponding to the number in the database.</span> </li><br /></div><br />

URL

URL (Uniform Resource Locator) - a standardized format for addressing resources, standardized form of writing addresses on the Internet. ...

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Web Search

<div style="text-align: justify;"><br /><span class="notranslate"> <b>Internet search engine</b> <i>(Search Engine)</i> - a program with an interface for users to search for and display information according to the user's query.</span> <br /><br /><br /><br /><span class="notranslate"> <b>The types of search engines:</b></span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Global - designed to search for information on the Internet;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Local - searches the local network or specific services.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> There are the following global search systems:</span><br /><br /><a name='more'></a> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> Universal - search engines give your users the ability to search the content of any type: text, graphics, audio, video.</span> <span class="notranslate"> Simply searching in network resources.</span> <span class="notranslate"> The world leader in the midst of universal search engine is Google.</span> <span class="notranslate"> Besides him, there are quite familiar Yahoo!, Bing, Yandex, Baidu.</span> <span class="notranslate"> In Poland, the Google search engine handles about 98% of the requests.</span> <span class="notranslate"> In addition to self-service Google.pl, the company serves customers such sites as Onet.pl, Interia.pl or Gazeta.pl;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> specialized - their job is to find information that meets these requirements.</span> <span class="notranslate"> These systems find files on FTP servers, goods in online stores information in Usenet (newsgroups worldwide system);</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> ideas - a search engine such seek only the information on the Internet <br />that may be of interest, certain social groups (religious, professional,<br /> etc.).</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>The structure search</b></span> <br /><br /><span class="notranslate"><br /> The term "search engine" is usually understood as a global, universal <br />search and will continue to question just about these systems.</span> <span class="notranslate"> Schematic structure of most search engines is similar and there is no significant difference between them.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Interface</b></span> <br /><br /><span class="notranslate"> Seen by some search engine is a web site designed to interface to query the search engine.</span> <span class="notranslate"> There also displays search results for a given query.</span> <br /><br /><span class="notranslate"> Software designed for indexing and retrieving information</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> search algorithm;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> Database page addresses and information about Internet and intranet resources.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> Search algorithm is an active part of the search engine, and his duties include:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> indexing of websites and their content;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> rank your websites and web pages;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> the formation of the search results.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"><br /> The database (index) used for storing addresses of known search engine <br />sites and their pages, as well as the content, links or other <br />information contained on them.</span> <span class="notranslate"><br /> The index is divided into chapters, and placed on multiple servers <br />distributed around the world (in the case of major search engines) <br />connected to the network.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Principles of how search engines work</b></span> <br /><br /><span class="notranslate"> <b>Indexation</b></span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"><br /> Search algorithm operates continuously, 24 hours a day scanning the <br />global network for new resources going after it finds, and links and <br />adding (indexing), the new addresses and information to the database <br />(index).</span> <span class="notranslate"> Pages indexation should meet certain requirements concerning:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> uniqueness and quality (accuracy, the value of information and structure) content;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> the quantity and quality of links that the page;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> user activity on the site;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> lack of malware</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"><br /> Content compliance with certain requirements (for example, prohibiting <br />the publication of materials breaking the law, incitement to terrorism);</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> compliance with certain rules engine optimization.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Create a page ranking and displaying search results</b></span> <br /><br /><span class="notranslate"><br /> In response to a user query, job searching an index search system scan,<br /> find and offer you addresses of the parties, which is listed in your <br />search term, or a combination of the words as the key phrase.</span> <span class="notranslate"> If you do not meet the key phrase query, the search engine chooses the side closest to the content.</span> <span class="notranslate"><br /> As is usually the amount in accordance with the query page addresses is<br /> very large, before the search is the task of laying the respective <br />ranking of those websites.</span> <span class="notranslate"><br /> In other words, due to the fact that search algorithms must provide the<br /> user with the opportunity to get acquainted with the most corresponding<br /> query responses (which in practice is generally not possible because of<br /> the very large quantities), the creator of the search engines took the <br />decision to display the results in the form of a structured ranked as <br />the Address Book, the leaders of which are sites with the best <br />performance, and further in the list are arranged side by deteriorating <br />indicators.</span> <span class="notranslate"> Search results pages is a list of addresses.</span> <span class="notranslate"> Furthermore, there is displayed a short text information content, the so-called snippets.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Penalties imposed by the search engines</b></span> <br /><br /><span class="notranslate"> If you find the job searching sites use to position the unlicensed technology, penalties may be imposed:</span> </div><br /><ul><br /><li style="text-align: justify;"> <span class="notranslate"> lower position in the ranking;</span> </li><br /><li style="text-align: justify;"> <span class="notranslate"> remove pages from the index, the so-called ban.</span> </li><br /></ul><br /><div style="text-align: justify;"><br /><span class="notranslate"><br /> The technique permitted and may lead to the application by the search <br />engine penalties against parties are not limited to: Black SEO, <br />publishing unauthorized material, malware distribution, etc.</span> <br /><br /><br /><br /><span class="notranslate"> <b>Priorities in the development of search engines</b></span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Search</b></span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"><br /> The steadily growing number of pages wyszukującymi systems poses the <br />task of developing more and more new ways of organizing data and search <br />algorithms.</span> <span class="notranslate"><br /> One solution developers search engines see the grouping of documents - <br />automatically creating multiple groups of semantically similar <br />documents.</span> <span class="notranslate"><br /> At the same time, the criteria for selecting the groups are not known <br />in advance, but are determined automatically based on the similarities <br />observed to date.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Displaying the results</b></span> <br /><br /><span class="notranslate"> All search engines are geared up to present the widest base of answers to user questions.</span> <span class="notranslate"><br /> Therefore, the search algorithms are improved in such a way that the <br />results formed the most appropriate query pages, the content of which is<br /> the most interesting, well organized, unique and carrying a lot of <br />information.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Accurate and comprehensive results</b></span> <br /><br /><span class="notranslate"><br /> Indices major search engines contain billions of addresses, and the <br />volume of information that can be found on their sites is hundreds of <br />thousands of gigabytes.</span> <span class="notranslate"> In addition, the major search engines also offer the ability to search images, audio and video files.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Price performance</b></span> <br /><br /><span class="notranslate"> In addition to basic search algorithms, such as Panda on Google, the search engines also use more sophisticated algorithms.</span> <span class="notranslate"> An example is the algorithm Fresh whereby Google constantly scans messages and can crawl them after a few minutes of the event.</span> </div><br /><div style="text-align: justify;"><br /><span class="notranslate"> <b>Speed</b></span> <br /><br /><span class="notranslate"><br /> The time needed to develop a search engine query and formulation of the<br /> results is one of the most important parameters that determine how a <br />search engine, which their creators always try to minimize.</span> <span class="notranslate"> At present, the rate of development of a single query in the leading search engines is approximately 1/4 second.</span> </div><br />

Web Search

Internet search engine (Search Engine) - a program with an interface for users to search for and display information according to the use...

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