Content

Website Content (Content) - a general term characterizing any information that can be found at the website.
The literal meaning of the content of the texts can be called, audio
and video files, images, graphics, animations and other information
placed on the site, or anything that you can hand on it to see, hear and
read.

Characteristics page content

The most important feature of providing a quality website is its uniqueness. On this basis, there are two types of content distributed on the Internet:

• unique content that has never before been published on the Internet (in the search engine index no information about them);


• non-unique content that have already been deployed in the Internet.

Unique content should have a value of information.
Distribution of unrelated words logically does not meet with a positive
response from both network users and crawlers that have long learned to
recognize similar tricks (such as incompetent multiplication products)
and absolutely banish these pages.
Taking into consideration the manner of its receipt of the content may be:

• author - deployed on by the owner;


• created by users (comments, photos, videos distributed on the visitors).

Depending on the contents of distributed content, stands out:

• 
  thematically related content (for example, an article about the content
  and code optimization for search engines on the web page positioning);


• content unrelated topic (for example, a film about making the web portal a car).

Moreover, the content can be divided into:

• solid;


• refillable (for example, the content of blogs, news sites).

Ways to create content

Taking into account the method of creating content can be conventionally separated into three groups:

• approved by retrieval systems.
  These are text, graphics, video, etc. created independently by the
  owner, bought the so-called content or exchanges created under the
  relevant orders by experts in the field (most copywriters). It is the most effective, but also the most expensive way to create content;


• tolerated by the search engines.
  The website owner hired a specialist or change existing external
  content to the extent that crawlers found them unique, but the starting
  point remained the same (eg, text editing, change the images in computer
  graphics programs, etc.).
  It is a method not consuming so much time and money as the previous
  one, but the ratio of users to such content is more critical;


• not accepted by the search engines. This content obtained by copy-paste (copy and paste), or plagiarism other people's texts or images. It is a most undesirable way of creating content.

The importance of the content of the positioning of the

Content is extremely important in the process of positioning the hand
and is one of the key factors affecting the growth of the search engine
page rankings. For positioning to be effective, content must meet certain requirements:

• Uniqueness.
  Non_unique content stands in the way of achieving high results, reduces
  confidence in the side, and quite often it is not even indexed by
  search engine spiders.


• Optimized for search engines (this applies particularly to texts).
  Dedicated to the text keywords and phrases give robots the possibility
  to najdokładaniejszego determine what pages of the site and, as a
  result, views them as best suited to the search results based on
  specific queries.


• Informacyjność and timeliness. Interesting articles help to attract high-quality audience and keeping her attention fixed.


• Ease of receipt. The individual elements of the content should be arranged on the page in a logical and understandable.


• Trust (called trust) (not to be confused with TrustRankiem).
  One of the main contents of the cell used in the positioning of the
  excitation at the user directly to the trust through
  confidence-inspiring content.
  Be sure not to put pressure on the visitors to your website in order to
  obtain the desired result, or do not use an open advertisement.
  You should not feel that he is compelled to do anything, simply direct
  their attention to specific goods (services, events, etc., depending on
  the subject of the page).