Search Results

Search results (SERP - Search Engine Resultant called Page) - This is the page where the search results are displayed for a specific user query. There you will find links to websites with content that match your query, along with a brief description of the page (snippet). Links are arranged in the form of a ranking list created on the basis of compliance with a given query.
After entering the search query the user looks at it from different
properties (linguistic, morphological, geographical, etc.) and according
to the results of search algorithms build, display the page in the form
of a list of pages in order of their compliance with the request - the
first most relevant to the query.
Search results in response to the same query may differ in various
search engines, which is caused by not using different search
algorithms. Each system has its own unique way to select the most appropriate response based on certain factors.

The search results page consists of the following components:

List URLs matching the user's query. It is a basic element of performance, called the organic search results. For this item also apply images, videos, maps, news, and audio files that are included in the search results.

Paid advertisements (called sponsored links), which are presented in
the form of standard results before the organic results or as short text
ads placed on the side of the list.

Links to more places in the ranking of the results. Results Page 10 contains most of the organic search results. The main items in the search results are called TOPEM. The first page of results is TOP10, the second - TOP20, etc.

Under the search box, some search engines are displayed short blocks of
information generated at the time of writing queries and give a quick
answer to the question. In different systems, these blocks have names: Google - OneBox Yahoo - Shortcut.
This may be a suggestion to correct an error in the query block to the
weather forecast, the definition of the term, calculator, etc..

What affect search results

Search results are not permanent and changing phenomenon depending on the dynamic changes occurring in the network.

Changes in Web documents: the appearance or removal from the search
engine's index, and as a result of transformation - change document
compliance with the request.

Updates (update) search engines.

Changes to the search algorithm.

Geographical person. Search results may be regional, as between the parties compete with one region. Region query is determined automatically based on the IP address.
Within the search results, without regional parameter (geotargeting),
the position will be different than in the regional results.